The answer may be unsatisfying: it depends entirely on your audience. But, chances are you probably don’t. First, let it be addressed; for a majority of websites, there must be a path ‘home’ but, where the debate rages regards exactly what that path should be. In the year 2000, Steve Krug published Don’t Make Me […]
The best way for brands to connect with people is to behave like them–reacting and responding to the world around them as things happen. This means they need to be as instinctive, natural and–most important–creative as everyone else. But, as the velocity of content increases, the timeframe for responding decreases. Brands need to jump in […]
It’s hard to tell where you’re going if you don’t know where you’ve been. I’m paraphrasing James Burke, science historian, but it’s a truism. Oneupweb has gone many places in its 20-year history. We started in 1996 as a web design shop. We quickly shifted focus into search engine optimization. As the industry evolved, we […]
Site navigation is more than just a directional guide. Designed properly, it’s a critical marketing tool. Optimized site navigation reinforces personal value, communicating relevance, establishing brand authority and personalizing user experience. Navigation design based on market research and customer data means stronger site performance, improved lead qualification, increased conversion rates and more. On Friday, March […]
Don’t you hate it when you are on a website and you can’t find what you are looking for? It’s like a bad game of detective—looking under carpets, spying in the cupboards and coming back with nothing but a headache. You know it’s there—somewhere—but you can’t find it. For most of us this headache usually […]
Your website is your most important digital asset. For many potential students it is their first interaction with your school. It’s also important resource for your current students, alumni, professors, community leaders and all others who go to your website for news, events and information related to your institution. It’s imperative to provide them a […]
Amazon has perhaps influenced user expectation for site usability more than any other site to date. From a small online bookstore selling its first book in 1995 to its current iteration as the everything-online behemoth e-commerce site, Amazon has successfully studied its customers and learned from them. Their willingness to listen and design accordingly has […]
Remember the last time you were blown away by a sleek, intuitive customer experience online? How many times after did you ask yourself: Why can’t my organization have a website like that? The truth: it can. It should, too. But the problem lies in tailoring the process to your customer and audience. Keep in mind: […]
Ask someone to draw you a house and you’ll probably receive a rudimentary rectangle with a rectangle door, square windows and a triangle roof. Ask Frank Gehry to draw you a house, and you’ll probably receive something that belongs in a Salvador Dali painting. What makes Frank Gehry different from an ordinary architect? Any architect […]
Trying to remember and maintain all those passwords can lead to an affliction known as password fatigue.
I understand the reasoning behind Word’s madness, but I can’t say I agree with it. While the program has many great aspects, it also has a history of decisions that exemplify why a well thought-out experience is so important.
User Personas are fictional characters created to improve the user experience of a website by balancing the designer’s want for The Shiny with the user’s want for Interesting and Easy.