Resources
How to Improve Conversion Rate
Tips for Conversion Rate Optimization Testing Sometimes a simple change to a web page’s design and interface can be extremely powerful. A small tweak can produce more leads and sales even when traffic stays about the same. Other times, you spend loads of resources on a cool, interactive page and get limited results. Is trying…
Yee Haw, Y’all! It’s Time for UX Training from Texas
Rebecca West is Oneupweb’s UX Researcher. I recently had the privilege to attend user experience (UX) training in Austin, Texas offered by Nielson Norman Group (NNG). NNG pioneered many of the user experience research methods that are now industry-wide standard best practices. More than 40,000 UX and digital marketing professionals have attended NNG UX training…
Is Infinite Scroll or Pagination Better for Your Website Archive?
You make thousands of decisions when you create a new website. From web hosting to CMS to color scheme, you want to make choices that will make your website user-friendly and optimized to rank in organic search results. When considering how your content will load on archive pages – such as your blog home –…
Meet Susie “Let’s Test It” Grace: Oneupweb’s Newest UI/UX Designer
Name: Susie Grace Position: UI/UX Designer What’s your average day like at Oneupweb? I’m pretty new, so I still do a lot of listening and absorbing. I’m currently doing a lot of graphic design work but will be moving into more testing, CRO [conversion rate optimization] and UX [user experience]. So, currently I push pixels,…
7 Web Design Tips for Education Sites
Your website is your most important digital asset. For many of your potential students, it’s their first interaction with your school. It not only “sells” your school, for many institutions, it’s also the platform prospects use to apply for enrollment. The website is also an important resource for your current students, alumni, professors, community leaders…
What Does Having an ADA Compliant Website Mean?
Can you imagine a doctor’s office bathroom without a handicap stall? What about a hospital with no elevators? Just like your brick-and-mortar healthcare practice, you should be optimizing your website to be ADA compliant. Providing navigable websites for people with disabilities is not only a societal necessity like handicap-only parking spots, it’s also now considered…
Why UX Research, Design and Testing Are Important for Your Business
A design student’s take on the value of UX by Liv Bishop As an advertising and branding student working with Google Maps on a UX-focused design project, I’ve learned quite a bit about what drives relevant web design and services that positively impact a business and its customers. Starting with expansive research and ending with a dynamic…
10 Best Practices to Boost Your UX Strategy
What Is UX? Before we get into UX strategy, let’s talk definitions. UX, or user experience, is a term that Don Norman coined in the early 1990s, when he was VP of the Advanced Technology Group at Apple. He defined user experience as encompassing all aspects of the end user’s interaction with a system, including…
Wireframes: For Websites That Serve the Human OS
First impressions are tough. Your website has 1/20th of a second for users to make a judgment, and if it passes that test, you have less than eight seconds to get them what they want. The challenge is striking that delicate balance of giving them all the information they want, but not overwhelming the user…
Do You Really Need a Home Button on Your Website?
The answer may be unsatisfying: it depends entirely on your audience. But, chances are you probably don’t. First, let it be addressed; for a majority of websites, there must be a path ‘home’ but, where the debate rages regards exactly what that path should be. In the year 2000, Steve Krug published Don’t Make Me…
The Content Marketing Train Has Taken Off, Are You Onboard?
The best way for brands to connect with people is to behave like them–reacting and responding to the world around them as things happen. This means they need to be as instinctive, natural and–most important–creative as everyone else. But, as the velocity of content increases, the timeframe for responding decreases. Brands need to jump in…
3 Tips for Improved Readability: Are People Actually Reading Your Content?
Let’s start off by saying—probably not. Not in the traditional sense, at any rate. It’s a common Internet myth: the notion that people actually read on the web. They don’t, at least not very often. Usually, they skim pages, looking for words that might pique their interest. If they’re interested enough, they’ll take the time…