Changes You Missed In Search Marketing

Posted on May 13, 2014 in Blog

We get it—you’re busy; your time is valuable. So let’s cut to the quick and fill you in on some key search marketing updates you might have missed.

From the desk of Krista Olson, Oneupweb’s very savvy SEO/Content Marketing Manager (who also happens to make delectable veggie entrees and has been known to cite Osho, Emerson and Winnie the Pooh as sources of daily inspiration) comes our latest iMedia Connection article: Changes You Missed In Search Marketing.

The highlights:

1. Your Website Isn’t Fat—It’s Just Top Heavy. Google does not like too many ads above the fold. Users don’t, either.

2. Pandas Are Soft and Irritable. This is true. It also applies to the Panda algorithm, which gets irritated at sites with low-quality copy, affiliate links, duplicate copy, etc.

3. Index Your App. The mobile app/mobile site/responsive design debate aside, Google is making it easier for users to discover your mobile app in organic search.

There’s more detail in Krista’s article, so go on—head over to iMedia Connection and read it.

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Isobella Reinders, Account Manager I graduated from Michigan State University with a Bachelor of Arts in Journalism and a minor in Media Photography. I have always been passionate about writing, storytelling, and connecting with people. This led me to fall in love with marketing and make it the focus of my career. As a student,...