The Top Social Media Trends in 2023

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That’s a wrap for 2022. If you’re not sure what the new year will bring to your social media marketing, don’t worry. At Oneupweb, we are constantly looking forward make sure we’re not only ahead on trends but also able to help you start 2023 on the right foot. We’ll look at what 2022 social media trends will keep on ticking and what new opportunities to expect in the months ahead.

Essential 2023 Social Media Trends

Social media changes constantly and new trends will come and go throughout the year. Because no one has the time to read (or follow) every possible trend, we narrowed it down to five that will most effectively meet your core KPIs.

Some trends aren’t helpful for all businesses, and that’s okay. We deemed these the best because they can apply to any social media effort, regardless of business or industry.

1. Social Media Authenticity

Internet users have always questioned whether online personalities are who they say they are. Although social media is almost entirely based on sharing as much personal information as possible, people still are leery of what they see and interact with. Social media authenticity is key to any marketing effort. From customer service to social justice messaging, your social media presence needs to be authentic, consistent and trustworthy –  or your audience will notice. Inauthentic messaging could help you go viral before you go out of business.

2. Social Commerce Will Only Get Bigger

Why do I need social commerce? To paraphrase bank robber Willie Sutton, “Because that’s where the money is.” Nearly 60% of the world’s population is active on social media, totaling 4.74 billion people worldwide.  Creating a frictionless eCommerce experience means integrating your sales process into users’ habits; in other words, convenience is king.

Allowing users to complete transactions on their favorite social media platforms will give you an edge over your competition. Social commerce is an extension of an online shopping shift that, while decelerating in the months after the pandemic, is still growing. Total eCommerce revenue is expected to surpass $1.7 trillion by 2027, and social platforms offer another sales channel besides Amazon, eBay and your domain.

Related: Advertising on Amazon

3. Social Media Listening Lets You in On the Conversation

Never forget that half of “social media” is “social.” With billions of users, countless conversations are happening in comment and reply sections across the Meta platforms, Twitter, and beyond. Social listening follows these conversations to see what is being said about you and your brand.  Why keep tabs on social media comments? Knowing your audience’s impression of your brand, new products and services and broader issues will help you connect with them.

Social media listening tools help keep a finger on the pulse of perceptions of you, your competition and your industry. You may discover that your audience likes something your main competitor is doing, such as a product offering or how they handle customer service. Finding out what your audience does and doesn’t like about you is crucial to giving them what they want.

4. Micro-Influencers Can Add Relatability

You can expect the continued implementation of micro-influencer strategies in several industries. Micro-influencers help add relatability to brands and connect on a very personal level with your audience. While the term ‘influencer’ is thrown around for people with millions of followers like the Kardashians and Jenners, that’s not very “micro.” A micro-influencer has between 1,000 and 100,000 followers and can be on any platform, usually Instagram or TikTok. Smaller follower counts often mean a more personal connection between personality and followers. They may also have a more influential role in a specific niche. For brands, it also means they’re considerably more affordable.

Remember how the first trend we discussed was social authenticity? Smaller accounts provide a different level of relatability that large accounts can’t. If a micro-influencer goes live, their view counts will be manageable, and they can directly interact with their audience, who could become your audience.

5. Short Form Video (Read as TikTok)

TikTok has taken the world by storm. So much so that YouTube, Meta, and more are all introducing their own TikTok-styled features in the form of YouTube Shorts and Reels on Instagram and Facebook. Although TikTok can support videos up to 10 minutes, 25% of top-performing TikTok videos run between 21 and 34 seconds in length. Reels are capped at 90 seconds, while YouTube shorts can only be 60 seconds. Long-form content has its place on the internet, but utilizing shorter videos is an effective marketing tool that looks to only be growing.

Our Social Media team has helped clients develop a TikTok strategy and has created compelling (i.e., hilarious) content to make the most of the fastest-growing social media platform by user count. Get in front of more than 1 billion monthly active users with dedicated social media marketing services

Find a Digital Marketing Agency to Help You

This year’s hottest trend in social media is finding an agency. Well, we think so anyway. Oneupweb has been helping businesses grow for over 20 years, and our team is ready to help you next. Tap into a fully integrated agency for social media management, content creation and more. Connect with us online or give us a call at (231) 922-9977.

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