Video and Photography Marketing Glossary

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With modern technology, anyone can successfully incorporate video marketing into their digital marketing strategy. If you’re still learning digital video terminology, our glossary was made for you. Find a list of video marketing terms you’ll encounter as you expand your video marketing strategy and campaigns, as well as photography glossary terms that are relevant to video creation.

Common Video Marketing Terms:

A/B Testing: comparing two versions of a video to see which performs better

Analytics: data and insights about video performance

Call to Action (CTA): a prompt at the end of a video that encourages viewers to take a desired action, such as subscribing to a channel or visiting a website

Closed Captioning: text version of dialogue and sound effects that appears on screen, typically used for viewers who are deaf or hard of hearing

Conversion Rate: the number of viewers who take a desired action after watching a video, such as subscribing to a channel or clicking on a link

Cropping: trimming unwanted edges off of a video frame

Deinterlacing: converting video from an interlaced to a progressive scan format

Digital Rights Management (DRM): security measure to protect digital video content from unauthorized copying or distribution

Encoding: process of converting video into a digital format that can be played on a computer or mobile device

Frame Rate: number of frames or individual video images displayed per second

Interlacing: scan format for video where even and odd lines are displayed in alternate order

Motion Graphics: video graphics that are created to look like they’re in motion, often used for intros, transitions, and lower thirds

Progressive Scan: video scan format where all lines are displayed in sequential order

Quality of Service (QoS): measures video streaming quality, including factors like video resolution and buffering

Render: process of creating the final video file from all the individual video assets

Resolution: video quality, typically measured in pixels

Video Codec: computer software used to encode or decode digital video files

Watermark: semi-transparent logo or image overlaid on a video that’s usually placed in the corner

Photography Glossary Terms Relevant to Video:

Aperture: opening in a camera lens that regulates the amount of light that enters

Aspect Ratio: ratio of width to height of a video frame or image

Depth of Field: distance between the nearest and farthest objects in a scene that appear acceptably sharp in an image

Exposure: amount of light that reaches a film or digital sensor, determined by factors like aperture, shutter speed, and ISO

Focal Length: distance from the camera lens to the image plane, usually expressed in millimeters

ISO: measure of a film or digital sensor’s sensitivity to light

Shutter Speed: amount of time that a camera’s shutter is open to expose light onto the film or digital sensor

Hopefully this video and photography glossary will help you understand some of the common terms you’ll encounter as you create video content. As you become more familiar with video marketing, consider investing in professional help to take your videos to the next level. Reach out if we can help you on your journey.

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