Oneupweb Client Snapshot: Meijer
Posted on in Case Studies
WE PUT E-COMMERCE SUCCESS IN THE BAG
Meijer, the quintessential Midwestern one-stop shopping experience, had just launched their new e-commerce site and wanted to ensure that it served them well. This retail megastore with 200 locations wanted their online presence not only to garner new business within areas that hosted a physical store, but also reach consumers at a national level.
SOLUTION
We launched a strategic paid search campaign that incorporated targeted video, display and text ads. In addition, we ramped up their search engine optimization efforts. The goal of this campaign was to strengthen Meijer’s brand equity at a national level and, in turn, pump up their sales figures.
RESULTS
- One month into the campaign, Meijer.com surpassed company goals with over a 220% increase in unique visitors
- After a few short months, Meijer had amassed millions of ad impressions that resulted in hundreds of thousands of unique visitors to their e-commerce site
- Meijer’s sales figures rose considerably, even in areas where Meijer had no brick-and-mortar presence
