Oneupweb Client Snapshot: MyFitnessPal

Posted on in Case Studies

In June 2018, Oneupweb engaged with MyFitnessPal to set up, develop and manage MyFitnessPal’s Pinterest marketing program.

Our scope of work included:

  • Keyword and trend research
  • Optimization of top 50 existing pins
  • Creation of three pin design templates
  • Technical audit
  • Implementation of a board-driven tagging system for all new pins
  • Board audit
    • Included: optimizing board names and descriptions and updating new “Sections” feature to further categorize content for search

Each month, Oneupweb:

  • Researched, wrote content and designed 30 original pins (in accordance with MyFitnessPal brand standards)
  • Reshared 20 existing high-performing and seasonally relevant pins
  • Analyzed performance

*Pinterest management began August 1, 2018

Google Analytics

[Performance 8/1 – 12/31/2018]

Graphic shows statistic for website performance: sessions increased 27.23 percent year-over-year

Over the course of four months of active management, we saw impressive gains in referral sessions, new users, average pages per session and average session duration from Pinterest to the MyFitnessPal blog (a main source of revenue for MyFitnessPal).

  • Referral Sessions: +27.23% YOY
  • New Users: +25.64% YOY
  • Avg. Pages per Session: +2.89% YOY
  • Avg. Session Duration: +22.93% YOY

Pinterest Native Reporting

[Performance 8/1 – 12/31/2018]

Pinterest native reporting shows similar trends to what we see in Google Analytics. Additional metrics of note include:

  • 15.58% increase in people clicking from Pinterest to blog.myfitnesspal.com
  • 64.27% increase in daily Pinterest impressions

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