Blog
How Oneupweb Got Its Name
Oneupweb just sort of rolls off the tongue, doesn’t it? For over two decades, the Oneupweb brand has constantly evolved to meet a changing industry and reflect new capabilities. Through it all, the Oneupweb name – and its mission – always come back to one thing: nerds. The Meaning of One-Up: Arcade Speak for “Extra…
What Does Having an ADA Compliant Website Mean?
Can you imagine preventing certain customers from entering your store? Or painting over handicapped parking spaces? Websites, like physical spaces, require accessibility measures to reach all your potential customers. ADA-compliant websites ensure digital content is available for everyone, including users with screen readers. Providing navigable websites for people with disabilities is as much a societal…
Flash Sale Strategy: A Multichannel Approach
The best flash sales may seem like a spur-of-the-moment decision, but they’re a carefully orchestrated, multichannel effort planned well in advance. These short, aggressive promotions are an excellent way to achieve several goals, including moving inventory and adding customers to your email list. Here, we’ve compiled a few flash sale tips to help you put…
Meet Teddy & Bianca, Oneupweb’s Famous Office Dogs
If you’ve ever had the good fortune to receive a presentation from Oneupweb, you’ll have almost certainly paused on the last slide. Every PowerPoint deck we’ve made over the past few years is capped with a glamorous photo of our Chief Barketing Officer (CBO), Teddy Meza. His meteoric rise within the company is the subject…
Going Rogue: Franchisee Websites That Don’t Meet Brand Standards
Franchise organizations of all sizes face the ongoing challenge of developing and maintaining a consistent brand identity. With dozens, if not hundreds, of locations to manage, rogue franchisee websites are a recurrent issue that poses several risks to the enterprise brand. Remember, we’re all on the same team! Here’s how to deal with rogue franchisee…
The Importance of Regularly Posting Content
Did you know that 6 million blogs are posted daily? That’s a lot of posts. Surely these numbers prove that your content will get lost in the shuffle, right? No. The best way to connect with users who will (hopefully) become customers is to get in on the content creation game. No matter your industry…
Loomly vs. Hootsuite vs. Buffer: What’s the Best Social Media Tool?
There are plenty of social media management software options out there – you might say too many. Each platform has its own features and pricing structure, which offers brands willing to do their homework an opportunity to find the right fit. Over the past several years, our social media marketing team has tested several platforms,…
Ad Service Account Best Practices
You think you own your ad accounts, but do you? Organizations that rely on agencies to provide paid ad management often place too much trust in those partners, ceding access and control of Google Ads, Meta Business Suite and other important paid channels. Take a step back and audit your ad accounts to ensure those…
How to Get Your Website Back from a Controlling Agency
Unfortunately, we’ve supported several clients struggling to access their websites. But they weren’t hacked, their website wasn’t down and, yes, they had the right login credentials. The problem? Their previous digital marketing partner limited their access to their own domain, content management system and Google Analytics properties. Sound familiar? No matter what these types of…
How to Use TikTok for Business the Right Way
TikTok offers businesses an excellent platform to build brand awareness and connect with customers in a low-pressure, entertaining environment. The platform has matured from its pre-teen dance-challenge beginnings into one of the largest social media apps on the planet. While this evolution is great, making a splash on such a massive platform can be challenging….
Leveraging Innovative Marketing Technology
Marketing technology is an investment, a tool and a field-leveler. Using the right technology stack helps organizations of all sizes meet their objectives and collect data that ultimately shapes effective long-term strategy. There are drawbacks to leaning too heavily on marketing technology, too. Let’s get into it! What Is Marketing Technology? Often abbreviated to “MarTech,”…
ChatGPT, SEO and You: How to Use Generative AI for Search
Generative AI tools like ChatGPT and its competitors won’t take your job, but a digital marketer leveraging AI tools might. Marketers use ChatGPT for SEO in several ways, mixing the technology into more traditional keyword and reporting tools. Our SEO and content marketing team has developed a few ways to use ChatGPT for SEO, including…
