Blog
The Best 10 Franchise Opportunities in 2025
The franchise business model provides an accessible way to invest in a new business or expand current operations. From restaurants to home service brands, franchise businesses are influential in many industries. And with good reason! The aggregate benefits of shared marketing support, corporate training, recruiting resources, and institutional knowledge are considerable advantages for owner-operators. We’ve…
Franchise Fees: What It Really Costs to Own a Franchise
Franchises offer an accessible and supportive business model that has helped hundreds of thousands of entrepreneurs become small business owners. While not insignificant, typical franchise fees match the value you receive by joining a franchise system. Read on to learn more about the initial and long-term franchise fee structure and the various costs associated with…
Three Banking Industry Trends to Watch in 2025
Banking and finance have evolved from an industry of glacial change to one of early adoption and rapid-fire innovation. Necessity is the mother of all inventions, and today’s banking trends are driven by a confluence of new technology, age-old competition, and changing consumer habits. We wrangled our finance and bank marketing experts to share their…
Drupal End-of-Life Dates (and Alternatives)
It’s not unusual for a software developer to stop supporting older versions. For website content management system developers, Drupal, however, the drum beats a little faster. With Drupal 12 set for mid-2026, legacy versions are hitting their end-of-life dates at a steady clip. For brands built on soon-to-sunset versions; it’s time to explore Drupal alternatives…
5 Ways to Win the No-Click SERP
Google is making it less likely for users to click through to a website and has been for years. New search engine results page elements like featured snippets, Google Shopping and the Generative Search Experience provide valuable information without users needing to navigate your website. For Google, no-click searches are a win; they leave the…
The Importance of Schema Markup for SEO
Schema markup offers marketers a relatively low-touch way to increase SERP visibility by surfacing relevant information users need to make decisions. There are hundreds of types of schema markup available, and implementing the right markup for key pages of your site can increase organic clicks and conversions by differentiating your brand from the competition. What…
2025 Quick Service Restaurant (QSR) Franchise Opportunities, Trends and Marketing Tips
Like so many consumer habits, the pandemic didn’t spark a shift toward faster, contactless dining experiences, but it did add plenty of momentum. Quick service restaurant franchises provide consumers with competitively priced meal, dessert and coffee options that fit busy schedules and tightening budgets. They also provide entrepreneurs with lower market entry costs and operating…
Get to Know Tyler Anderson
Tyler Anderson, Technical SEO Developer I have been a front-end and SEO marketing developer for 10 years now. I first started back in 2013 as an intern working in WordPress theme development. From there I went to real estate and international hotel software development for 8 years in custom programming with virtual tour software, single…
Introducing AJ Anderson
AJ Anderson, Senior SEO and Content Marketing Specialist Since a young age, I have had a drive to create and a love of learning. Legos became electronics, which was my first job outside of food service. I left to join the military, where my calibration career allowed be to apply geometry, algebra, and trigonometry to…
Earned Media vs. Owned Media vs. Shared Media: What’s the Difference?
The internet is made of content, and some of it, just a slice, is about you. Every piece of content, every image or snippet of text, plays a role in building brand awareness, influencing your audience, and generating sales. Quality content grows your business, but you don’t have to make it all yourself. A comprehensive…
Is YouTube Promotion Worth It?: Basics and How-To’s
YouTube promotions offer marketers a quick and convenient way to achieve specific platform goals at remarkably low costs. Promoting a YouTube video for fresh channels and videos seems like a no-brainer – but is it really worth it? What Are YouTube Promotions? Sometimes called “creator promotions,” YouTube Promotions is a tool designed to let channels…
Google AI Overviews: Generative Search Is Here
Google’s AI overviews got off to a rocky start. Alphabet’s first attempts to bring generative AI into Google search resulted in a flurry of inaccuracies, negative headlines, and considerable pushback from users frustrated with the new feature’s shortcomings. After more tweaking and plenty of machine learning, Google is the leading AI search engine it needs…
