a paid media manager and a client account manager discuss a retail media network strategy

What Are Retail Media Networks?

As online retails plays an increasingly large role in commerce, traditional online publishers and brands have found new ways to develop paid media opportunities across their digital properties. Retail media networks (RMNs) are “velvet rope” paid programmatic advertising networks owned and operated by retailers rather than the more general access and self-service offered by ad…

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a pair of marketers discuss artificial intelligence while working in a modern, well-lit office. more marketers sit in a meeting room behind the pair.

An Artificial Intelligence Manifesto: Using AI Responsibly

The internet is constantly changing  – and so is how content is made. Like many organizations, Oneupweb has been closely monitoring the use of AI in everyday tasks to evaluate the benefits, risks and implications of fast-changing AI capabilities. AI technology is advancing rapidly, and while we believe its primary role will be to empower,…

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How Oneupweb Got Its Name

Oneupweb just sort of rolls off the tongue, doesn’t it? For over two decades, the Oneupweb brand has constantly evolved to meet a changing industry and reflect new capabilities. Through it all, the Oneupweb name – and its mission – always come back to one thing: nerds. The Meaning of One-Up: Arcade Speak for “Extra…

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What Does Having an ADA Compliant Website Mean?

Can you imagine preventing certain customers from entering your store? Or painting over handicapped parking spaces? Websites, like physical spaces, require accessibility measures to reach all your potential customers. ADA-compliant websites ensure digital content is available for everyone, including users with screen readers. Providing navigable websites for people with disabilities is as much a societal…

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top down view of a woman holder her credit card in her left hand and a mobile phone with the word "sale" on it in her right hand, apparently making a purchase for an online sale

Flash Sale Strategy: A Multichannel Approach

The best flash sales may seem like a spur-of-the-moment decision, but they’re a carefully orchestrated, multichannel effort planned well in advance. These short, aggressive promotions are an excellent way to achieve several goals, including moving inventory and adding customers to your email list. Here, we’ve compiled a few flash sale tips to help you put…

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fernando meza holding his dog teddy while leaning on a porch

Meet Teddy & Bianca, Oneupweb’s Famous Office Dogs

If you’ve ever had the good fortune to receive a presentation from Oneupweb, you’ll have almost certainly paused on the last slide. Every PowerPoint deck we’ve made over the past few years is capped with a glamorous photo of our Chief Barketing Officer (CBO), Teddy Meza. His meteoric rise within the company is the subject…

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franchisors and franchisees meet to discuss the website strategy

Going Rogue: Franchisee Websites That Don’t Meet Brand Standards

Franchise organizations of all sizes face the ongoing challenge of developing and maintaining a consistent brand identity. With dozens, if not hundreds, of locations to manage, rogue franchisee websites are a recurrent issue that poses several risks to the enterprise brand. Remember, we’re all on the same team! Here’s how to deal with rogue franchisee…

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a female marketer works at her computer optimizing content

The Importance of Regularly Posting Content

Did you know that 6 million blogs are posted daily? That’s a lot of posts. Surely these numbers prove that your content will get lost in the shuffle, right? No. The best way to connect with users who will (hopefully) become customers is to get in on the content creation game. No matter your industry…

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Meta’s Threads: What It Means for Marketers

Meta’s long-awaited Twitter-killer, Threads, launched on July 5 and quickly picked up over 10 million users within just a few hours of launch. Thanks to a nearly seamless integration with Instagram, the Threads app has an immediate head start in terms of adoption and advertiser dollars when it’s ready. It’s in its early days, but…

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Loomly vs. Hootsuite vs. Buffer: What’s the Best Social Media Tool?

There are plenty of social media management software options out there – you might say too many. Each platform has its own features and pricing structure, which offers brands willing to do their homework an opportunity to find the right fit. Over the past several years, our social media marketing team has tested several platforms,…

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marketers talk to each other in a meeting room

Ad Service Account Best Practices

You think you own your ad accounts, but do you? Organizations that rely on agencies to provide paid ad management often place too much trust in those partners, ceding access and control of Google Ads, Meta Business Suite and other important paid channels. Take a step back and audit your ad accounts to ensure those…

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How to Get Your Website Back from a Controlling Agency

Unfortunately, we’ve supported several clients struggling to access their websites. But they weren’t hacked, their website wasn’t down and, yes, they had the right login credentials. The problem? Their previous digital marketing partner limited their access to their own domain, content management system and Google Analytics properties. Sound familiar? No matter what these types of…

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