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Why Concierge Medicine Marketing Is Different

Marketing in medicine and healthcare is unique in all circumstances. Healthcare providers need to earn the trust of prospective patients while addressing individuals’ substantial barriers to care. Concierge practice marketing is even more niche, and it can be challenging for in-house marketing teams to reach the right audience effectively. The fix? A fresh, honest assessment…

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Campaign Tracking Made Easy with A UTM Builder Tool

UTM tools make building UTM parameters faster, more accurate and more useful for marketers in any industry. Using UTM tags generates incredibly valuable user insights and provides actionable data to improve marketing ROI – and that’s what we’re all about. So, we made our own UTM builder template, and you can give it a shot,…

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5 Fresh Healthcare Recruitment Strategies

Recruiting in healthcare has never been more competitive than in the past few years. Faced with an aging workforce and a mass industry exodus during the pandemic, recruitment in healthcare presents organizations with substantial challenges – and tremendous opportunity. Built on Oneupweb’s deep experience in healthcare recruitment marketing, we’ve compiled a handy resource for in-house…

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Solving Visual & Image Search SEO Conundrums

Image search SEO is one of the most undervalued tactics in digital marketing. Three quarters of organic search results include images, making the SERP more visual than ever. For brands looking for ways to amplify their reach and improve their position for image and video results, SEO is key. Get in the picture! Follow these…

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Why Brands Need a Style Guide

Style guides, also known as brand guides, manuals or the very comprehensive “brand and style guide” are an important marketing tool for organizations of any size. That’s because they document, organize and communicate a brand’s standards for logos, fonts and all the elements that represent your brand, including the voice and tone of written copy….

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The Very Best Brands on Social Media

Marketing for a brand on social media can be tricky. Social media managers walk a thin line between maintaining brand standards, delivering engaging content on several platforms and proving the social channel’s role as a part of a comprehensive strategy. For inspiration, look at the social media accounts of these top brands and see what…

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Why Section 508 Compliance Matters (and How to Get It Right)

The internet serves as a great equalizer. Since its inception, the web has removed barriers to information and resources that expand horizons, connect people and provide instant access to new opportunities. Legislation like the Americans with Disabilities Act and Section 508 are designed to democratize the internet by keeping information accessible to all users, including…

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Collaboration in Figma: Our Favorite Ideation Tool

Figma is our go-to tool for internal collaboration, brainstorming and bringing many of those ideas to life. With companies comprised of distributed team members across the country and with clients located around the globe, Figma brings exciting whiteboard sessions into the digital age. Using Figma is a fun, intuitive and accessible way to connect people…

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2024: Google Ending Third-party Cookies – What Marketers Need to Know

Update: After an epic four-year saga with innumerable twists and turns, Google announced it will not remove third-party cookies from Chrome. This marks a stunning reversal of the company’s commitment to phase out cookies in an effort to improve its privacy standards. We have decided to leave this post unaltered so future generations can relive…

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3 Ways to Use TikTok to Increase Brand Awareness

TikTok, the 5-year-old platform that has matured from teen dance challenges to a marketing behemoth, might be the most accessible and affordable brand awareness play on social media. The powerful (and mysterious) algorithm serves relevant content based on user behavior and has redefined what it means to go viral. Franchises are uniquely positioned to leverage…

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The Franchise Business Structure: Where Does Marketing Fit In?

No two organizations are perfectly alike, but most franchise business structures fit within some basic categories. The subtle differences between those franchise structures impact how certain expenses, including marketing, are handled. When organizational boundaries aren’t clear, it can affect how your franchise marketing works. How Is a Franchise Structured? There a five primary franchise ownership…

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cody sovis

Get to Know Cody Sovis

Cody Sovis, Content Marketing and SEO Project Manager I picked up social media marketing as a part of a retail job and moved slowly and irrevocably closer to the industry. Over the years, I helped run social media accounts for friends, local businesses and non-profits and, before I knew it, marketing was my full-time gig!…

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