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Kristen Nelson portrait

Meet Kristen “Plant-Friendly” Nelson: Our New Administrative Assistant

Name: Kristen Nelson Position: Administrative Assistant What’s your average day like at Oneupweb? You can usually find me darting around the office, and I’ll probably be carrying something heavy or awkwardly shaped. This is the only office job I’ve had where I need to really think about what sensible shoes to wear. When I’m not running…

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How to Choose a Social Media Management Tool

Social media is about more than sharing vacation photos, watching cat videos and cringing at distant family members’ political posts. For businesses, these social platforms are valuable tools to build brand awareness, boost sales, engage with current and potential customers, and much more. While these tools are easily accessible, separately managing Facebook, Instagram, Twitter, LinkedIn,…

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7 Web Design Tips for Education Sites

Your website is your most important digital asset. For many of your potential students, it’s their first interaction with your school. It not only “sells” your school, for many institutions, it’s also the platform prospects use to apply for enrollment. The website is also an important resource for your current students, alumni, professors, community leaders…

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B2B Case Study: McCarthy Building Companies

How we helped a commercial construction titan reach more prospects … month after month … after month. A B2B Case Study at a Glance The Problem: McCarthy Building Companies, one of the leading commercial construction companies in the US, needed to make sure that they continued to stay competitive atop the SERP (search engine results…

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Beyond the Minute: 7 SEO Myths Debunked

Search engine optimization is something we as digital marketers use every day. These are some of the most common myths surrounding our business. The benefits of SEO shouldn’t be disputed any longer, so let’s lay these myths to rest: 1. Myth: SEO doesn’t work. Truth: Simply put, yes, it does. Search engine optimization delivers organic…

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Paul Houser portrait

Meet Our Overly Dramatic and Nosey Development Manager, Paul Houser

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Applying Personalized Medicine to Healthcare Content Marketing

How should the healthcare marketing industry approach content marketing? How about starting with a simile: Content marketing is like personalized medicine. Allow us to explain. Personalized medicine (PMx), or medical care personalized for an individual patient, grew out of the work in human DNA identification completed by the Human Genome Project in 2003. The genome-specific…

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5 Tips for How to Choose a Marketing Agency

You’re shopping marketing agencies – one that can streamline your marketing efforts, help you reach your goals, and that can cooperate with your team in an effortless, creative collaborative way. Sound as simple as boiling the ocean? Well fear not, we promise it’s not too much to ask! You deserve to be happy with your…

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Are you the best at wrangling cats? We’re Hiring an ACCOUNT MANAGER

Oneupweb is seeking a strategic and creative minded individual to steer our new and existing client relationships. We are a full-service digital marketing agency that operates at a fast clip and delivers superior work to our clients. What You’ll Do Oversee the completion of/and or modifications to the scope of work set forth in our…

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April Danielson portrait

Meet April Danielson, Account Manager, Mom and Chocolate Chip Cookie Enthusiast

Name: April Danielson Position: Account Manager What’s your average day like at Oneupweb? An average day is usually filled with lots of emails, lots of meetings and random conversations usually shaped around everyone’s kids, dogs or food. Tell us about a favorite Oneupweb moment. Oh man, there are so many great moments to choose from,…

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blue background with icons for website and ada compliance

What Does Having an ADA Compliant Website Mean?

Can you imagine a doctor’s office bathroom without a handicap stall? What about a hospital with no elevators? Just like your brick-and-mortar healthcare practice, you should be optimizing your website to be ADA compliant. Providing navigable websites for people with disabilities is not only a societal necessity like handicap-only parking spots, it’s also now considered…

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blue puzzle with white piece missing technical site audit type

What You Need to Know About the Technical Site Audit: Beyond the Minute

To start, let’s define the technical site audit. A technical site audit analyzes all the hidden factors that make it harder for search engine crawlers to index a website. These audits identify technical aspects of a website like broken links, sitemap issues, slow load speeds and how many clicks it takes to get from one…

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