Closed Loop Marketing

Posted on in Resources, White Papers & Guides

” Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain. The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are actually taking advantage of it.

In this white paper, we discuss the importance of implementing and maintaining a closed-marketing loop.

Highlights Include:

  • Closed-Loop maketing cycle defined
  • Six closed-loop maketing tools
  • Action steps to start seeing results

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Taylor Holloran, Account Manager I joined Oneupweb after spending five years as an editor and project manager for an electronic publishing company in Traverse City. Before moving to northern Michigan, I worked on the ground for several international aid organizations, supporting development and conservation projects in Argentina, the Philippines and Cambodia. My experience working with...

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