A look at why that “integrated” marketing campaign didn’t perform as expected and how to turn the next one around.
This white paper explores the importance of an over-arching strategy for “integrated” campaign success, the evolving skill requirements that marketing executives must contribute and how to successfully incorporate agency partnerships into the mix.
Highlights Include:
- Why sophisticated channel strategies are no longer enough
- How to better leverage your existing agency partnerships
- Nine steps to choose the right marketing partner
- The four points every effective marketing strategy must address