Is Strategy Your Missing Link?

Posted on in Resources, White Papers & Guides

A look at why that “integrated” marketing campaign didn’t perform as expected and how to turn the next one around.

This white paper explores the importance of an over-arching strategy for “integrated” campaign success, the evolving skill requirements that marketing executives must contribute and how to successfully incorporate agency partnerships into the mix.

Highlights Include:

  • Why sophisticated channel strategies are no longer enough
  • How to better leverage your existing agency partnerships
  • Nine steps to choose the right marketing partner
  • The four points every effective marketing strategy must address

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Cherry Central was formed as a family-owned farming cooperative with partners across the country. Hundreds of small farms and orchards invest in shared resources and sales opportunities. One of the key appeals of a cooperative is marketing, and it’s a responsibility Cherry Central takes seriously. Cherry Central reached out to Oneupweb shortly after their recently...

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