Is Strategy Your Missing Link?
A look at why that “integrated” marketing campaign didn’t perform as expected and how to turn the next one around.
This white paper explores the importance of an over-arching strategy for “integrated” campaign success, the evolving skill requirements that marketing executives must contribute and how to successfully incorporate agency partnerships into the mix.
- Why sophisticated channel strategies are no longer enough
- How to better leverage your existing agency partnerships
- Nine steps to choose the right marketing partner
- The four points every effective marketing strategy must address
Generally, it takes about 4 – 6 months for SEO efforts to really take off. However, you could see results in as little as 2 weeks if you’re not targeting very competitive keywords, you have great content and your website is authoritative with a lot of backlinks. These results will depend on your strategy, your...