Is Strategy Your Missing Link?
A look at why that “integrated” marketing campaign didn’t perform as expected and how to turn the next one around.
This white paper explores the importance of an over-arching strategy for “integrated” campaign success, the evolving skill requirements that marketing executives must contribute and how to successfully incorporate agency partnerships into the mix.
- Why sophisticated channel strategies are no longer enough
- How to better leverage your existing agency partnerships
- Nine steps to choose the right marketing partner
- The four points every effective marketing strategy must address
Your customers are spending more time than ever on social media platforms. All that scrolling, swiping, and liking is driving renewed importance of social media marketing and social ecommerce, forcing brands to rethink how they present themselves to the world. The average American spent more than 1,300 hours on social media in 2020; now is...