Is Strategy Your Missing Link?

A look at why that “integrated” marketing campaign didn’t perform as expected and how to turn the next one around.

This white paper explores the importance of an over-arching strategy for “integrated” campaign success, the evolving skill requirements that marketing executives must contribute and how to successfully incorporate agency partnerships into the mix.

Highlights Include:

• Why sophisticated channel strategies are no longer enough
• How to better leverage your existing agency partnerships
• Nine steps to choose the right marketing partner
• The four points every effective marketing strategy must address