Is Strategy Your Missing Link?

Posted on in Resources, White Papers & Guides

A look at why that “integrated” marketing campaign didn’t perform as expected and how to turn the next one around.

This white paper explores the importance of an over-arching strategy for “integrated” campaign success, the evolving skill requirements that marketing executives must contribute and how to successfully incorporate agency partnerships into the mix.

Highlights Include:

  • Why sophisticated channel strategies are no longer enough
  • How to better leverage your existing agency partnerships
  • Nine steps to choose the right marketing partner
  • The four points every effective marketing strategy must address

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The Problem Mr. Electric, the country’s leading franchise of residential and commercial electricians, needed better results from their website content. They wanted to provide helpful blog content to bring organic traffic to the site, increase total brand impressions and improve their social media presence. At the same time, they wanted to drive more conversions. Oneupweb...

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