Is Strategy Your Missing Link?
A look at why that “integrated” marketing campaign didn’t perform as expected and how to turn the next one around.
This white paper explores the importance of an over-arching strategy for “integrated” campaign success, the evolving skill requirements that marketing executives must contribute and how to successfully incorporate agency partnerships into the mix.
- Why sophisticated channel strategies are no longer enough
- How to better leverage your existing agency partnerships
- Nine steps to choose the right marketing partner
- The four points every effective marketing strategy must address
The Oneupweb video marketing team and content experts are starting the year off by sharing interesting video marketing statistics for 2020 reflection and future planning. The stats provide clues about what kinds of videos your business should pursue, why and how. To help you navigate these insights, we also included our marketing agency’s main takeaways...