Driving Inbound Leads Part 2: Maintenance

Posted on in Resources, White Papers & Guides

Your content machine is purring. Now What?

In this white paper, we continue our discussion from our previous white paper, Driving Inbound Leads Part 1: Agility. In it, we talked about the key components for revving your content curation machine and making sure that you had the team and communication assets to make it work.

We continue with this topic by taking a look under the hood to make sure your sales funnel isn’t leaking and that you are continually calibrating all parts of your inbound marketing machine.Highlights Include:

  • 3 key conversion identifiers
  • 4 tips to identify your competitive advantage
  • The new digital sales funnel

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As content creators, we’re continuously building content (for our agency and for our clients) to best meet the needs of potential and existing customers. While meeting those needs is important to us, the ultimate goal of content creation is always to drive leads and sales. Gated content is a valuable part of many marketing strategies,...

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