Driving Inbound Leads Part 2: Maintenance

Posted on in Resources, White Papers & Guides

Your content machine is purring. Now What?

In this white paper, we continue our discussion from our previous white paper, Driving Inbound Leads Part 1: Agility. In it, we talked about the key components for revving your content curation machine and making sure that you had the team and communication assets to make it work.

We continue with this topic by taking a look under the hood to make sure your sales funnel isn’t leaking and that you are continually calibrating all parts of your inbound marketing machine.Highlights Include:

  • 3 key conversion identifiers
  • 4 tips to identify your competitive advantage
  • The new digital sales funnel

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Cherry Central was formed as a family-owned farming cooperative with partners across the country. Hundreds of small farms and orchards invest in shared resources and sales opportunities. One of the key appeals of a cooperative is marketing, and it’s a responsibility Cherry Central takes seriously. Cherry Central reached out to Oneupweb shortly after their recently...

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