Social Commerce And Your E-commerce Strategy

Posted on in Resources, White Papers & Guides

Social Media is the new word of mouth

Marketers have long stressed the need for businesses to adopt savvy social media marketing tactics, but it’s been a struggle to justify a significant spend in the social media space.

This white paper discusses some of the problems marketers wrestle with when it comes down to deciding how much, if anything, to spend in the social channels.

Highlights Include:

  • Relevant recent developments in social media
  • What metrics work for measuring success
  • Social media and the planned-purchase sales cycle

Up Next

Name: Dan Shepler Position: Digital Marketing Project Manager What’s your average day like at Oneupweb? My day starts with a daily read, which consists of reading marketing articles and materials from credible sources in order stay up-to-date on marketing trends. After that, there is typically a team meeting before the work starts. On any given...

Read More