Social Commerce And Your E-commerce Strategy

Posted on in Resources, White Papers & Guides

Social Media is the new word of mouth

Marketers have long stressed the need for businesses to adopt savvy social media marketing tactics, but it’s been a struggle to justify a significant spend in the social media space.

This white paper discusses some of the problems marketers wrestle with when it comes down to deciding how much, if anything, to spend in the social channels.

Highlights Include:

  • Relevant recent developments in social media
  • What metrics work for measuring success
  • Social media and the planned-purchase sales cycle

Up Next

Sitemaps are dedicated files that organize and prioritize every piece of content on your website. Sitemapping helps search engines like Google and Bing make sense of your site’s pages and index the stuff that matters most. Once the lone purview of site administrators and professional SEOs, tools like Yoast, Google sitemaps and CMS platforms like...

Read More