Social Media is the new word of mouth
Marketers have long stressed the need for businesses to adopt savvy social media marketing tactics, but it’s been a struggle to justify a significant spend in the social media space.
This white paper discusses some of the problems marketers wrestle with when it comes down to deciding how much, if anything, to spend in the social channels.
- Relevant recent developments in social media
- What metrics work for measuring success
- Social media and the planned-purchase sales cycle