5 Simple Truths: Making Your CMO’S Life Easier

Posted on in Resources, White Papers & Guides

If your CMO ain’t happy, ain’t nobody happy

Digital marketing is hard, expensive and your marketing budget is usually the first to go. That’s the truth—so what can you do about? Don’t make this any harder than it needs to be.

Our “5 Simple Truths” white paper discusses:

  • 5 simple truths about digital marketing
  • How to choose a marketing agency and
  • How to get the most out of your marketing agency

The next time you hear a social media myth, question it.
Ask for the proof, and ask out loud.

Dan Zarrella
Social Media Scientist, HubSpot

Up Next

A Gartner CMO survey found that publicly traded companies spend about 11% of total revenue on marketing, and as much as 75% of that marketing budget goes to digital. However, average marketing budget is influenced by industry, audience, cash flow and more. Alas, there’s no magic marketing budget based on percentage of revenue or sales. But you...

Read More