Swim With Sharks

Posted on in Resources, White Papers & Guides

In this whitepaper, Oneupweb expands on the “Swim with Sharks” article published in the September 12th Crain’s Detroit Business, detailing the digital marketing trends and tactics that are helping small and medium-sized businesses (SMBs) increase their market share.

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A marketer conducts a marketing audit.
One of Google’s long-standing recommendations to marketers has been to create helpful, reliable, people-first content. The search giant has repeatedly advised brands to focus on crafting substantial pages that serve a human user first instead of search engines. With the rise of artificial intelligence, marketers who previously lived and breathed these instructions are now passing...

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