Swim With Sharks

Posted on in Resources, White Papers & Guides

In this whitepaper, Oneupweb expands on the “Swim with Sharks” article published in the September 12th Crain’s Detroit Business, detailing the digital marketing trends and tactics that are helping small and medium-sized businesses (SMBs) increase their market share.

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YouTube Shorts, like the platform itself, remains the most undervalued marketing channel in the industry. The platform’s growth has been nothing short of meteoric, increasing by double or triple digits annually since its release. While TikTok has garnered far more headlines (many for the wrong reasons), YouTube Shorts has provided creators and brands with exceptional...

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