Resources
Marketing’s Role in Customer Retention and Acquisition in Banking
Customer retention in banking is critical to retaining reliable deposit levels and offering community-building financial services. For decades, bank customer retention was built on creating high-friction processes that made switching banks downright painful. Over the past several years, effective customer retention strategies for banks have focused on convenience and perks to make staying easier. This…
3 Can’t-Miss Content Ideas for Banks & Finance Firms
Today’s intensely competitive banking and financial market emphasizes individual customer needs more than ever. Depositors and retail investors have access to incredible amounts of information, the ability to shop around nationally for better rates on loans and deposits, and little need for a local branch for day-to-day banking. For banks and financial institutions looking to…
Three Banking Industry Trends to Watch in 2025
Banking and finance have evolved from an industry of glacial change to one of early adoption and rapid-fire innovation. Necessity is the mother of all inventions, and today’s banking trends are driven by a confluence of new technology, age-old competition, and changing consumer habits. We wrangled our finance and bank marketing experts to share their…
Regional Banks Are Safe. (Just Ask One).
Marketing doesn’t operate in a vacuum. We take a comprehensive approach to supporting our clients that includes researching and monitoring the wider realities of doing business. Commercial banking is critical to sustained growth in any industry, with regional banks financing small and mid-sized business developments across the country. In the wake of three regional bank…
What Is Local SEO and Why Do I Need It?
Local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. Organizations that rely on location-based searches, such as restaurants, auto repair shops or healthcare providers can use local SEO optimization techniques to reach more customers…
Oneupweb Client Snapshot: Honor Bank
Oneupweb has been working with Honor Bank since January 2018 to become their agency of record as they consolidated their marketing to a single vendor. Our scope of work included: How we work together As their agency of record, we knew we would have a lot of that we would be doing for Honor Bank….
Oneupweb Client Snapshot: Huntington Bank
THEY BANKED WITH US Huntington National Bank has almost 1,000 branches across eight different states. The regional banking powerhouse deposited its digital marketing objectives with us, with the intention of growing business for their online retail and commercial financial services. Huntington told us they wanted to be the bank of choice for more consumers, to…
