Oneupweb Client Snapshot: Huntington Bank

THEY BANKED WITH US

Huntington National Bank has almost 1,000 branches across eight different states. The regional banking powerhouse deposited its digital marketing objectives with us, with the intention of growing business for their online retail and commercial financial services.

Huntington told us they wanted to be the bank of choice for more consumers, to show up at top of the SERPs and to solidify their market share while driving foot traffic into their branch locations. They also wanted to see more and better-qualified traffic coming to their website that would result in new retail and commercial business.

SOLUTION

We identified geographically targeted terms where Huntington needed to establish positions, then implemented a natural search strategy that would deliver the desired results. Our SEO team also revamped Huntington’s existing web properties, optimizing them for indexing and ranking by the major search engines.

RESULTS

  • Within six months, Huntington’s top 10 ranking within the major search engines increased by 7,500%!
  • Within one year of the campaign launch, unique monthly visits rose 821%
  • Monthly conversions during the first year were up 283% and monthly sales rose 340%
  • Not only were more people visiting, converting and buying because of the campaign, the value of each service they purchased increased by 15% as well

CHANNELS & TOOLS

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