Resources

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Does Personalized Web Copy Help with Conversion Rates?

A Oneupweb micro marketing experiment. Without personalization, it may seem like you’re talking to everyone, which eventually will sound like you’re talking to no one. Adding personalization to your messaging is a foundational marketing tactic but also has become expected behavior for visitors and consumers of your product and/or service. Our Hypothesis To test this,…

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Oneupweb designer presents slideshow about information hierarchy on higher education websites

Web Form Design Best Practices

This blog was written by Oneupweb graphic designer Jess. Forms. The most annoying things on the internet. Well, if you, the person behind the form design, gets it wrong, it is. So, what is it about forms that can make people so miserable? What can you the site owner, the one with THE POWER (*insert…

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TLDR Blog Post Experiment

A Oneupweb marketing micro-experiment. In an age where blog posts on average are well beyond the 2000-word count, yet we have a steadily decreasing attention span on par with a goldfish, we had a question: If we can deliver the “goods” faster on one of our most trafficked blogs, will this result in more conversions…

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website landing page form with only "name", "email", "phone number" and "tell us about your case" for a lawyer landing page

Landing Page Web Design

Landing pages are standalone web pages created specifically for a marketing campaign. Visitors typically land on these pages after clicking on a paid ad or a link in an email. These pages are different from the evergreen pages on a website because they are designed to have only one focus or campaign goal. With that…

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Higher education marketing experts in a meeting

Google Optimize Guide

To keep up with the fast pace of digital marketing strategy, marketers rely on past experience or others’ data to make an informed guess about what is going to work. The key to making marketing more efficient is putting that guess to the test. A/B testing and multivariate tests are good ways to do that….

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Real Property Management Case Study: Franchise Development

Real Property Management is a nationwide leader in residential property management. Currently, the company has more than 300 franchise locations across the United States and Canada and is actively searching for high-quality leads who will become franchise owners. See how Oneupweb’s paid media team increased lead volume and lead quality for Real Property Management. The…

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How to Improve Conversion Rate

Tips for Conversion Rate Optimization Testing Sometimes a simple change to a web page’s design and interface can be extremely powerful. A small tweak can produce more leads and sales even when traffic stays about the same. Other times, you spend loads of resources on a cool, interactive page and get limited results. Is trying…

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