Resources
Why Your Brand Should Invest in YouTube Marketing (And How to Do It Right)
Why YouTube Deserves Budget – The Big Takeaways: To break it to you gently: if you’re not marketing on YouTube, you’re falling behind. With over 2 billion monthly logged-in users and an algorithm designed for discovery, YouTube is where serious digital marketing strategies take shape. Brands across every industry are using YouTube to educate, convert,…
Is YouTube Promotion Worth It?: Basics and How-To’s
YouTube promotions offer marketers a quick and convenient way to achieve specific platform goals at remarkably low costs. Promoting a YouTube video for fresh channels and videos seems like a no-brainer – but is it really worth it? What Are YouTube Promotions? Sometimes called “creator promotions,” YouTube Promotions is a tool designed to let channels…
FAQs About YouTube Marketing
YouTube is a video-sharing platform that happens to be the second largest* search engine in the world, sitting second-step behind its sister company, Google. Billions of users log-in in every month and they’re doing more than just watching cat videos. People rely on YouTube to research products, watch how-to videos and follow the news. Learn…
YouTube Channel Optimization
There are two main components to a successful YouTube channel: video optimization and your channel’s ability to rank in organic YouTube searches. To give your channel the ranking boost it needs to be seen in YouTube search, follow this YouTube optimization guide and download the YouTube channel checklist. Why Should I Optimize My Channel? It’s…
All the YouTube Terminology You Need to Know
YouTube is a powerful search engine and social media platform. Video is an incredibly popular format, and it’s no wonder marketers prioritize YouTube strategy. Our YouTube glossary of terms includes the common words you might run across when working in YouTube: Average percentage viewed (APV). Percentage of your video a viewer watched before clicking off….
Multi-Brand YouTube Case Study
Oneupweb helps diverse brands make YouTube a more powerful tool for business growth. This YouTube marketing case study covers the stories and combined performance of our clients in the Neighborly family of franchises who embarked on a YouTube retainer agreement with us in 2020. The study provides an overall view of the success that’s possible…
How to Run YouTube Ads Effectively
Consumers are viewing more video content than ever, which is a great opportunity for advertisers. Wondering how to get ads on YouTube and see fabulous results? Let’s start with some quick tips: Use the Google Ads interface to set up YouTube ads, ensuring your videos are set as Public. (Instructions are in the next section.)…