Resources
YouTube Shorts: The True Home of Short-Form Video
YouTube Shorts, like the platform itself, remains the most undervalued marketing channel in the industry. The platform’s growth has been nothing short of meteoric, increasing by double or triple digits annually since its release. While TikTok has garnered far more headlines (many for the wrong reasons), YouTube Shorts has provided creators and brands with exceptional…
Must-Know YouTube Terminology (And a Bit of Jargon, Too)
YouTube is one of the most popular and impactful search platforms on the planet, not to mention an invaluable social media platform. For newer brands and uninitiated marketers, YouTube jargon can be intimidating – but with this guide, you can learn about all of the terms you need to know! Our YouTube glossary of terms…
Why Your Brand Should Invest in YouTube Marketing (And How to Do It Right)
Why YouTube Deserves Budget – The Big Takeaways: To break it to you gently: if you’re not marketing on YouTube, you’re falling behind. With over 2 billion monthly logged-in users and an algorithm designed for discovery, YouTube is where serious digital marketing strategies take shape. Brands across every industry are using YouTube to educate, convert,…
Is YouTube Promotion Worth It?: Basics and How-To’s
YouTube promotions offer marketers a quick and convenient way to achieve specific platform goals at remarkably low costs. Promoting a YouTube video for fresh channels and videos seems like a no-brainer – but is it really worth it? What Are YouTube Promotions? Sometimes called “creator promotions,” YouTube Promotions is a tool designed to let channels…
FAQs About YouTube Marketing
YouTube is a video-sharing platform that happens to be the second largest* search engine in the world, sitting second-step behind its sister company, Google. Billions of users log-in in every month and they’re doing more than just watching cat videos. People rely on YouTube to research products, watch how-to videos and follow the news. Learn…
YouTube Channel Optimization
There are two main components to a successful YouTube channel: video optimization and your channel’s ability to rank in organic YouTube searches. To give your channel the ranking boost it needs to be seen in YouTube search, follow this YouTube optimization guide and download the YouTube channel checklist. Why Should I Optimize My Channel? It’s…
Multi-Brand YouTube Case Study
Oneupweb helps diverse brands make YouTube a more powerful tool for business growth. This YouTube marketing case study covers the stories and combined performance of our clients in the Neighborly family of franchises who embarked on a YouTube retainer agreement with us in 2020. The study provides an overall view of the success that’s possible…
How to Run YouTube Ads Effectively
Consumers are viewing more video content than ever, which is a great opportunity for advertisers. Wondering how to get ads on YouTube and see fabulous results? Let’s start with some quick tips: Use the Google Ads interface to set up YouTube ads, ensuring your videos are set as Public. (Instructions are in the next section.)…