Facebook Trumps Yahoo as No. 2 Digital Ad Seller

Posted on in Blog

Facebook is the No. 2 digital ad seller in the U.S.—what can we credit Facebook’s success? Mobile.

Market forecasters predicted Facebook would finish third behind Google and Yahoo in the digital ad-seller foot race. But the social media giant managed an upset, of sorts, topping Yahoo as the No. 2 digital ad seller in the U.S.

The key to Facebook’s success: a surge in mobile spend from its advertisers.

Facebook’s mobile ad revenue grew in 2013—over 89% from 2012. This surge is why Facebook edged out Yahoo and is why Facebook is poised to remain a hot ad destination, as it continues to expand by opening up ad inventory through Instagram and videos in the Facebook newsfeed.

Does Facebook factor into your mobile and paid media strategies? Why or why not? Continue the conversation in the comments, below.

Up Next

A marketer conducts a marketing audit.
One of Google’s long-standing recommendations to marketers has been to create helpful, reliable, people-first content. The search giant has repeatedly advised brands to focus on crafting substantial pages that serve a human user first instead of search engines. With the rise of artificial intelligence, marketers who previously lived and breathed these instructions are now passing...

Read More

Our most recent blog up next