OneUpWeb Presents: Content Marketing and B2B Lead Gen, A Webinar

Posted on in Blog

Content marketing is a personal, conversational approach to marketing. It takes many forms—from infographics to white papers, blog posts (this is content marketing) to webinars.

No matter what form it takes, there are ways to make it work for your business. In our latest webinar from this past Friday, we talked about content marketing and its applications to B2B lead generation.

The journey of the B2B buyer is changing. Changing technology and increased commoditization demands that B2B brand be more targeted, relevant and personal to nurturing leads. If you’re ready to grow more authentic relationships B2B_clientswith your prospects and customers, this webinar is for you.

So if you missed it the first time,  it’s embedded below for your convenience.

Highlights included:

  • Content marketing’s interplay between SEO and social media
  • A brief history of “content” marketing in the B2B space
  • Discussion on recent studies showing the increased importance on personalized, B2B communications
  • Marketing automation software and its application to content marketing and lead generation
  • 3 tips to improve or otherwise jump start your content marketing efforts

Reach out to continue the conversation.

Up Next

Marketers discuss strategy at the Oneupweb office.
The federal funds rate plays a massive role in determining borrowing costs for businesses and consumers. When the Federal Reserve lowers interest rates, it stimulates economic activity by increasing credit availability and making commercial and personal loans more attractive. This typically benefits businesses across industries, with capital-intensive sectors ideally positioned to grow. We explored the...

Read More

Our most recent blog up next