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Hand in Hand: Breaking Down Barriers Between Digital and Traditional Marketing

Just last month, research company eMarketer forecasted that digital will overtake TV ad spending this year for the very first time.  This goes against predictions made earlier this year by industry observers that TV would stay on top until 2017. Things are moving fast. We do not find it surprising that digital is surpassing traditional […]

Wireframes: For Websites That Serve the Human OS

First impressions are tough. Your website has 1/20th of a second for users to make a judgment, and if it passes that test, you have less than eight seconds to get them what they want. The challenge is striking that delicate balance of giving them all the information they want, but not overwhelming the user […]

Google Hacks

Google, whether we like it or not, is an integral part of our everyday lives. Gmail, Google Calendar, Google Hangouts, Google Reminders, Google Translate, Google Docs!  These are all words that are commonly used in our 2016 vocabulary. We wanted to explore some other features of Google so we rounded up some handy Google hacks […]

The Customer Is Always Right: Responding to Online Reviews

Whether or not your brand sells products or services, chances are that clients and potential customers can find out about your company with a quick Google search. In fact, 90% consumers read online reviews. From social media posts and Google My Business local listings to service review sites such as Yelp or TripAdvisor and product […]

Holiday Shopping Season is Right Around the Corner

Are you ready? Is anyone else surprised it’s Fall and the holiday shopping season is vastly approaching? I don’t know about you, but I’m not ready for it. It has been an exceptional summer and I’m not ready to let that go. This time of year can get busy for the commerce industry. Commerce marketers, […]

A Need for Speed: The Truth about Page Load Time

Think about the last time you were shopping on the internet. If you were looking for something specific, chances are you bounced around from site to site a bit to find the perfect item. But what made you bounce? Forty-seven percent of web users say that they’ll leave a site if it doesn’t load in […]

Blogging Best Practices: A Cheat Sheet

So, you have a blog. Whether you call it ‘News & Events,’ ‘Insights and Trends,’ or ‘Posts,’ that section on your site has the functionality of a blog. Having a blog on your website gives you the opportunity to create additional content for search engines to index, which is now basically a requirement for domain […]

Company Culture: If You Build It, They Will Come

Company culture is a huge buzzword in the corporate world. Some managers advocate happy hours or free lunches to boost morale, while others say it just puts pressure on employees to put in longer days. Some think that an open floor plan facilitates communication and comradery between coworkers; others think it limits privacy and makes […]

The Facebook Algorithm: How to Win the Race

Does your business page seem to be getting less and less interaction? Unless you have made changes in your posting strategy, you can thank the Facebook algorithm. It’s incredibly frustrating to spend your time posting to Facebook and not see results. Or worse, not even be seen. But there are things you can do to […]

Sitemaps 101: An Introduction to Sitemapping Your Website

No question. You need a sitemap. Seriously. If your website has more than a handful of pages, you should have one. Wait—let me rephrase, you NEED ONE. Oh, and don’t get this graphical sitemap confused with the xml sitemap, which is a file of xml code you keep on your website in order to keep […]