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Bamboo: A Metaphor for Business and Personal Development

Are you wondering what bamboo and business development could possibly have in common? Stick with me here, the takeaway can be applied in every aspect of our lives, but especially in business relationships and our own personal development. And as we enter this new month, I thought it was a perfect beginning to our March […]

We All Dream in Gold: The Best of The Oscars

As we all know the Oscars were last night. I love award shows, it is inspiring seeing people congratulate and honor their peers and something I think shouldn’t just be dedicated to award shows or ceremonies. But nonetheless it’s something I love to see. The annual Academy Awards is both a celebration of the motion picture […]

What’s happened with Google Ads?

SERP Evolution: AdWords Gets Rid of Sidebar Ads & Makes Room for 4 at the Top The SERP (Search Engine Results Page) is constantly evolving, so it’s no big surprise to see the latest update to the AdWords PPC format.  It appears that Google has changed the layout of the their Pay-Per-Click ads, getting rid […]

Video Marketing: It’s The Thing To Do Now

To get your brand out there, generate leads and drive conversions, you should be highly considering video marketing. But you may be thinking “my business doesn’t need a video or it’s not the type of business that would benefit from a video.” Well let’s start off with this; according to Syndacast, 74% of all internet […]

Is an App More Important Than Your Website?

It’s a common question: should I invest more in an app or put those resources to work on a mobile-ready website? The answer: it depends. You’ve no doubt seen this statistic by now: More Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan. It’s a pretty […]

5 Things No One Tells You About Being A “Leader”

Being a leader simply means that you’re willing to be responsible for the people around you. I think that we mistake leaders for people that remind us of Politicians, Daredevil CEOs, or Bruce Willis in Armageddon (who, by the way, I think is still alive because he managed to create a rescue pod from asteroid […]

The 10,000 Character Question: Will it save Twitter?

Twitter plans on making big changes in the coming months–will it open the platform up for 10,000-character Tweets (versus the current 140-characters)? Twitter is in trouble—but how many people care? (Kurt Russell can’t be the only one who doesn’t “get” Twitter…) The micro-blogging platform has had its fair share of issues—perhaps more than any other […]

Start the Hype Machine: Predictions for Best Super Bowl 50 Commercial Starts Now

Are you ready for some football….commercial predictions? It’s here, folks—in less than 20 days most of us will be partying with friends and family, rooting for one of two teams to win Super Bowl 50 (or at the very least, we’ll be hoping one of our Squares hits it big). Will it be a tale […]

The Following Preview Has Been Approved for All Audiences

What can a marketing asset like a movie trailer teach you about marketing in general? If you’re like me, part of the experience in going to see a movie at the theater is equal parts wanting to see the new movie, wanting to sit and eat Reece’s Pieces and wanting to check out the trailers […]

Re-Energize Your Business Performance For The Year Ahead

2016 is time to start fresh, set new goals and approach business challenges with renewed energy. And rethinking your marketing and sales strategy is essential for improving your business performance. What can you change? Do differently? A/B test? Once you have evaluated what worked–and what was unsuccessful–in the past, it is time to try new […]

Going Mobile? Throw Away Those Personas

“Intent beats identity. Immediacy trumps loyalty.” This is Debbie.               She’s in her mid 60s,  a mother of two (boy and girl), with four grandchildren. She’s an aging business executive with ABC Corp. She’s worried about things like pollution and the current state of our education system, but she […]