Frequently Asked Questions About Graphic Design and Website Redesign

How many small and medium-sized companies have professional graphic designers on staff? Not many. At Oneupweb, we fill that gap by working as an extension of our clients’ teams to provide beautiful, on-brand design work. When prospects reach out to us about graphic design for content marketing projects, business collateral or a website redesign, these are the questions we hear the most.

Do you design print collateral?

Yes, we do! Our design team is experienced with – and always excited to tackle – print projects. We create flyers, brochures, catalogs, custom analytics reports, billboards, banners, event graphics and much more.

Can you create a style/brand guide?

Yes. Whether you need a guide for an existing brand, a brand fresh out of a redesign, or one that’s somewhere in between, we can create a document that makes it easy for your staff, stakeholders and vendors to present the brand correctly and consistently across all channels.

Brand guides can be relatively simple, with brand colors, fonts and logo applications. Or they can be all-inclusive, with sections dedicated to the dos and do-nots regarding typography, image style and treatments, colors, business templates, brand tone and more.

Branding workshop

Do you design ads or social assets?

Yes, we do. Examples below:

  • Social Media Assets: From Facebook banners to custom imagery and post designs, we’ll help you make your social profiles stand out.
  • Social Media Ads: Get a carousel Facebook ad or another creative piece for social. These designed elements are much more engaging than your average post.
  • Display Ads: Need eye-catching ads for your paid campaigns on social or in the search landscape? We have you covered.
  • Checklists & Infographics: Need some evergreen resources to help your website spring eternal? We create fun, eye-grabbing infographics, checklists and more to give “regular old content” a facelift and social shareability.

Do you design or redesign logos?

Yes. Your logo is the first thing people see when they discover your business. We can make sure it represents you well with a logo refresh or redesign.

Can I update my redesigned website myself?

Yes. Oneupweb deploys front-end editing systems that allow our clients to edit the content and images directly from the site versus through code or the backend admin area within WordPress. From the front-end editing system, you can update the copy, images and layout even without prior development or design knowledge. We’ll walk you through these processes until you’re comfortable. Then our team can focus more on the big-picture, technical tasks that’ll grow your business.

What is the revision process like?

Typically, there are two rounds of revision per deliverable to make sure you and your team get all your thoughts reflected in the final product. This is the typical process:

  1. We deliver a design.
  2. You send feedback.
  3. We deliver an update.
  4. You send feedback.
  5. We make the final changes.

What is your photo editing process?

Some photographic assets only require slight color or light correction and cropping, but others need additional editing work to better highlight the subject, fit the space in the design or match the feel of other assets.

If the images provided by a client need a lot of editing work, sometimes we will introduce the idea of turning to stock photography to reduce the time and costs associated with manipulating original images. Photo editing can be a big part of some projects, but it really pays off because it gives the finished product a polished, professional look. Typically, we recommend custom photography for any project, which is a service we also provide. We perform custom shoots for clients to take content to the highest level of engagement and professionalism.

Will a website redesign change my branding?

No, a website redesign will not change your branding. A brand is more than the website and includes other elements such as tone, position, logo, color palette, typography, photography, etc. But if you’re considering a redesign, it is an appropriate time to also consider a rebrand. Rebrands, after all, require new website designs.

Branding Exercise

How do I know when it’s time to redesign my site?

Depending on how old your site is, you will want to make sure it is responsive to adapt to screen sizes. Google will lower your search ranking if your site is not responsive, as it’s not user-friendly for those who want to view your site on devices smaller than a desktop computer. You will also want to look at your content and design and ask yourself, “Does this still reflect my business properly, and is it achieving what I want it to do?”

Do you create custom templates or use WordPress templates?

Oneupweb creates custom websites for our customers. However, for our clients that cannot afford a 100% customized website, we start with our pre-developed content blocks and customize your website from there.

What if I don’t have enough budget for a redesign?

There are a lot of ways to redesign in stages. In the past, we’ve updated individual pages with small changes that make a big difference, like a better-placed call to action or adding a form. We’ve also updated site homepages in a way that suits the site’s style but improves the overall user experience (UX) and aesthetic. Small changes typically are less expensive and can make a big difference.

Reach Out to Us to Learn More About Graphic Design & Web Design for Your Brand

For graphic design and website redesign services backed by experience and built to your brand’s specifications and ROI goals, consider working with Oneupweb. Explore our or contact us today to learn how we can help with your graphic design needs.