Oneupweb Client Snapshot: Boat Trailer Supply

Posted on in Case Studies

Boat Trailer Supply came to Oneupweb as an idea. The goal was to build an e-commerce website for boating enthusiasts who need quality replacement parts for their boat trailers.

Before a website could be built, we had to build a brand. This started with a brand workshop to fully understand the entrepreneur’s vision. Like a superior boat trailer, the brand had to appear strong and reliable. With these characteristics in mind, Oneupweb developed a logo and brand standards. These standards served as the true north throughout the course of the web design voyage.

boat trailer supply logo
Boat Trailer Supply sells quality trailer supplies for boating enthusiasts.

Our scope of work included:

  • Brand workshop
  • Logo development
  • Brand standards
  • Keyword research
  • Product optimization
  • E-commerce integration

Throughout our trek

Over the course of the design, the Oneupweb team performed keyword research for all product category pages and optimized products as they were added to the website. The development team worked hand-in-hand with the client to configure e-commerce orders and fulfillment.

An Established Brand

In the end, Boat Trailer Supply became more than an e-commerce website. Boat Trailer Supply is an established brand that stands out among top suppliers in the boating industry.

Up Next

Marketing ethics go beyond industry regulations or platform terms of use. Ethical concerns in marketing go deeper, forcing organizations and agencies to evaluate strategy, content, and tools to respect consumers’ rights. In an industry known for toeing the line, modern technologies like artificial intelligence and murky privacy rules have made doing the right thing murkier...

Read More