Oneupweb Client Snapshot: Duke

Posted on in Case Studies

Schooling the Competition

Duke’s Fuqua School of Business came to us in need of more applicants. Though Duke has a reputable name, they still face the arduous task of convincing potential M.B.A. students that their product is worth the investment of their time and management. Duke had also discovered another issue common to large, respected brands—they weren’t getting in front of qualified eyes looking to purchase.

Our Key Goals

Oneupweb’s main goal was to make Duke become discoverable by the candidates who would likely want to come to Duke Fuqua.

Solution

After a thorough evaluation, we concluded that Duke would benefit from Social pay-per-click advertising and mainstream search strategies. Through carefully crafted keywords, strategic ad placement and extremely focused target marketing, we placed Duke in front of their target audience. This strategy not only saved Duke valuable marketing dollars on non-converting click-throughs, it brought in a pool of candidates that Duke’s Fuqua School of Business knew would excel, both in school and beyond.

Results

  • Increased website visits by 385%
  • Increased new applicants by 409%

Channels & Tools

Looking to educate the world on your school? Work with us!

Up Next

These are the basic steps: Use brand personas to identify your target video audience. Choose your topic, and create a script and storyboard. Focus on excellent audio quality and lighting. Have a clear call-to-action. Create multiple videos from one video. Host your video(s) on an optimized YouTube channel. Create closed captions for your videos. Include...

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