Oneupweb Client Snapshot: Global Marine Insurance Agency

WE CHARTED THE COURSE

Global Marine Insurance Agency is solely dedicated to insuring watercrafts for members of the boat-owning community. With a stellar reputation for customer service and a stern commitment to every policyholder—the specialty insurer turned to Oneupweb for a website that would reflect their position in the industry, and help them grow their client base nationally.

SOLUTION

After taking a deep look at the client’s range of web properties, we saw the need to unify several of their segmented websites into a single, cohesively branded presence. As part of our action-oriented design strategy, we created two distinct user paths to accommodate consumers shopping for yacht insurance vs. boat insurance. Then we optimized the site’s content to strengthen the site’s search engine relevancy and launched a corporate blog to increase the company’s boater community involvement. We created an identity system including a logo and interface for their insurance agent portal, QuoteCommand, to further unify the Global Marine Insurance brand across properties.

RESULTS

  • By offering visitors a clear distinction on the homepage between yacht insurance and boat insurance, Global Marine Insurance Agency was able to maintain brand consistency while increasing visitor conversion rates
  • Leads generated through the brand’s web properties grew, thanks to optimization, optimized forms, intuitive navigation and action-oriented design

CHANNELS & TOOLS

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