Oneupweb Client Snapshot: Jostens
WE WEREN’T AFRAID TO PUT A RING ON IT
Jostens. There is no other name in educational jewelry. That was sort of their problem. Jostens has a whole graduation product lineup that goes beyond rings, and they needed to make the world aware of it. Jostens came to us to highlight their available products, capitalize on school-specific searches and prove to the world that they weren’t just Lord of the Rings.
SOLUTION
We flipped Jostens’ website and optimized hundreds of pages to speak directly to specific target consumers and emphasize their relevant secondary product lineup.
We created pages that spoke specifically to college graduates and pointed them and their families to school-specific pages that offered products emblazoned with their college’s colors and creed. If a University of Michigan grad went searching for a graduation frame, they would find one emblazoned with the Maize and Blue with copy that touted, “Go Blue!”
RESULTS
- Now, when searching Google for graduation announcements, you’ll always find Jostens in the top 10
- The personalization of hundreds of college pages resulted in thousands of new views by Jostens’ target audience on a daily basis
