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Healthcare and Digital Marketing: The Context of Content
Healthcare decision-making begins with a search online, and hospitals and healthcare organizations need prospective patients to find relevant content that the consumer feels was written for them. That type of relevancy and efficiency is what drives patients and prospective patients to convert. The age of consumer-driven healthcare is here, and healthcare organizations that succeed in…
New Music Tuesday: A Merge Records Mixtape
Arguably the most successful independent record label of the last two decades, Merge Records has consistently been curator of the perhaps most eclectic, unique, and inventive recording artists bearing the loosely defined category of “indie”. But the bands on Merge aren’t indie for the sake of being indie – the music they make is genuinely different because the…
How Thinking Like a Marketer Can Improve Your Marriage (From a Typical Dumb Guy)
Happy Wife I used to watch a lot of HGTV’s House Hunters, until one too many platitudinous husbands acquiesced to some decision with the nauseating phrase “happy wife, happy life.” It’s so unoriginal and just . . . bleh. I’ve since moved on to greener television pastures, but in the moments when I’m actively trying…
Avoid the Creep Factor: Retargeting Ads
It would be amazing if every single customer who came across your website followed a straight path to purchase. Someone visits your site for the first time, fills out a form-fill to download an ebook, then clicks the “Yes, I would like to talk to a member of the sales team” button. Minutes later, the…
New Music Tuesday: The Day They Were Born
For this week’s “New Music Tuesday” post, I thought I’d share songs that topped the Billboard chart on the day five Oneupwebbers were born. Take a moment to view each video, and follow each link to learn more about our team. When your done, visit the Billboard charts archive and let us know what song…
The OODA Loop, SEO and Digital Marketing: Act (Part Five)
Ernest Hemingway said, “Never confuse movement with action,” and I think he’s right. Movement without action is life without soul. Movement without action is mechanics without meaning. It’s creating a content marketing editorial content calendar, and never writing meaningful content. It’s writing blog posts “just because,” and not because the content helps your customers. It’s…
New Music Tuesday–Smells Like Teen Spirit
Being a teenager in the 90’s was tough. When the entire world was against us we didn’t have Twitter to channel our tantrums into dramatic status updates and hashtag acronyms at each other. We did teen angst properly–by drinking cheap beer in a field and listening to angry, tortured pop songs. IN THE RAIN. While…
New Music Tuesday :: The Best Albums of 2015 (so far)
Let’s keep this simple. I love listening to new albums, and the following are my favorites of 2015 (so far). Desaparecidos – “Payola” Hailing from Omaha, Nebraska, Desaparecidos is a post-hardcore/emo/garage/something-like-that band headed by Conor Oberst of Bright Eyes. The album contains sociopolitical commentary on America, which for some reason I always enjoy. Here is…
4 Simple Ways to Increase Average Order Value
Recently, a prospective e-commerce client asked us for advice on how to go about increasing their average order value. It’s a great question, and with 2015 holiday season planning quickly getting underway, it’s something every Internet retailer should be thinking seriously about. So how do you do it? Here are four simple ideas to get…
New Music Tuesday–Musical Epiphany
Hold onto your pants, people. New Music Tuesday’s gonna get all instrumental and classical on you. But don’t be afraid, this is good stuff. Let’s get one thing out of the way. I know your first instinct is going to be to click away from this page. Don’t do it! If you’re the type to…
New Music Tuesday: Sunny Power Pop Hooks
Sucker for a pop hook? Stay tuned. Here are some of the hookiest immortal tunes from the warmest days of yore. They’re still sunny and lusty and heartbroken as the summer of now – even if you’re too young to have memories tied to them… like riding your bike to the neighborhood pool with your…
New Music Tuesday: Summer Hip Hop Playlist
If you hear rap music blaring out of a 2003 Pontiac Montana minivan in northern Michigan, it just might be me playing the following hip hop playlist. “Smoke Theme” Nick Catchdubs When I first heard this instrumental, I sent it to our CEO with a message: “This will help you put your game face on.”…
