Resources— Blog

Be Afraid? We’re Talking Blingo Strategy

So it’s not really a great cause for alarm, but I had a strange feeling when I read about the launch of the new search engine Blingo. The basic premise is that Blingo is like any other search engine (powered…

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Papa’s Got a Brand New Bag

We’ve been quiet here for the last couple of weeks. Lots going on. We moved our SEO firm into spacious new surroundings recently, giving us all a little bit more elbow room and plenty of space to grow. There’s also…

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More on Click Fraud

It may be coincidence, it might have something to do with the Search Engine Strategies conference in New York right now, but whatever it may be, click fraud is still a very hot topic (and me thinks it’s becoming a…

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Add to Your Library

File away for rainy day reading. Some recent reports we’ve published from the Oneupweb side of things: How Keyword Length Affects Conversion Rate. In January 2005, Oneupweb conducted a study to determine if the number of keywords in a search…

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Isn’t it Just Six of One, Half Dozen of Another? No

No way to deny it, picking the best strategy for search marketing can be a real headache. On the one hand, there is an avenue onto virtually every search engine and search site on the Internet with pay-per-click (PPC). Between…

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When Local is National

Many times the push for search marketing in a company is driven by one person or a small team, desperate to show the rest of the company the value of this marketing opportunity. Perhaps the most common misunderstanding about search,…

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Impression Fraud, I Dub Thee Keyword Hijacking!

Last month, in writing about click fraud, I had briefly touched on the idea of ‘Impression Fraud’. At the time, there had been very little talk of it, and even through today, we haven’t really seen any evidence that leads…

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Wide Right!

Last week I was wondering about how well all the Super Bowl advertisers would do moving their high price TV ads into an integrated search marketing campaign. According to Reprise Media, they didn’t do all that well. No great surprise….

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…And the Falling Costs of Paid Search

A few weeks ago we were clued in to a report from Fathom Online about the rising costs of PPC bid prices through November and December. I wondered then, as I’m sure many others did, whether or not much of…

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Super Bowl, Super Opportunity

Super Bowl week is upon us. Known as much for the commercials (if not more) as for the games, this is a big week for many advertisers. Buying just a 30 second spot to show during the game is a…

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Change is Good

MSN, long working on its own search technology, is in the process of completing a full-scale rollout of the new technology from beta to live service. Fantastic. The introduction of a new search index, with such strong backing is very…

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