Resources Blog

An Agency Bill of Rights

Originally a Social Customer Manifesto, it’s also just a great way to do business, in any business.

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To Outsource, or Not to Outsource …

Indeed, that is the question While the topic of search marketing has become much more mainstream and almost every day there is more evidence of the importance of including search in an overall marketing strategy, the practice itself isn’t new….

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Strike While the Iron’s Hot

Internet marketing is quickly becoming a hot topic for PR professionals. Now is the time to move past talking point to provide real solutions for clients

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Choose Wisely

The process of choosing a search marketing firm is one that still raises a lot of questions. There’s really not as much mystery as one might expect.

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Convert First

There’s no overstating how important it is for a web site to produce conversions. In fact, that should be the primary focus of a web site. Iron that out before you start any optimization strategy.

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Why Not Just Go Direct?

Working directly with Pay Per Click Search Engines can offer a lot of great benefits. It can also create some noticeable pitfalls.

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Natural Search or Pay Per Click

Both natural search optimization and pay per click offer distinct advantages. It’s hard to say one is better than another until you understand the goals of your marketing campaign.

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Pat Yourself on the Back?

Building a great looking site can’t be your end goal. Not anymore. A site has to produce, or it has to change.

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Just Whip Up a Plan

Successful, lasting SEO campaigns take time. There has to be a plan to accommodate growth and evolution.

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It Must Be the Flash

Using Flash for web sites presentations is very appealing for most companies. It can be a great asset for any online presence. It can also do a lot to keep sites out of search engines.

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Ethical SEO? How about just Effective

The discussion of ethical approaches to search marketing has long raged within the field. Of much more importance though is not whether methods are “ethical” but whether they produce lasting results.

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