Blog

The Rising Cost of Paid Search

John Battelle touches on the MediaPost coverage of a recent Fathom Online report that says prices on ppc keywords surged 24% in Q4 of 2004. Most of this huge surge can be attributed to a few key areas (travel and… […]

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Proceed Carefullly

I’d like to offer a spot of advice to agencies for the new year. Ask questions. Lots and lots of questions. Search marketing is young and booming. So young in fact, it’s still sorting itself out. New partnerships spring up… […]

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Answering a Call

This one is a little bit outside our norm, but I felt like it was worth sharing. Steve Rubel is a PR Pro and a real evangelist for the power of a blog. He talks a lot about how a… […]

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Here to Help, Just Let Us Know How

More and more it seems like there is talk about search getting into the mainstream agencies. Agencies don’t seem to have much to say though. I can’t figure why that is. At SearchEngineWatch there’s a thread that’s discussing this topic…. […]

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Growing Up or Just Booming Again?

Business Week takes a look at advertising online as it speculates on what 2005 will have to offer. The article speaks in very general terms, taking into account all online advertising, including banners and all the rest. Search does of… […]

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It Just Comes Naturally

In less than a year, we’ve seen the winds of fancy swing far and wide in the world of search. We just got back from the SES conference in Chicago and as usual, conversations were interesting and enlightening. Back in… […]

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“My Kind of Town”

The team from Oneupweb will be off to the Search Engine Strategies show in Chicago next week (Dec. 13-16) *In a bit of shameless self promotion, if you’re at SES, stop by to see us in booth 213 In all… […]

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Get a Fix in the Mix

As hundreds of writers, commentators, pop figures, and bloggers will remind us steadily for the next several days, this is the season of the list. What’s hot, what’s not, the next big thing, the last big thing, ad infinitum, etc.,… […]

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Stop Hogging the Wheel. The Passenger View Can Be a Good One

Search is not going away. This is not a fad. Expect 55% growth for 2004. The reason search works? Customer control. One of the biggest hurdles to a successful search marketing strategy for many companies is language. All too often… […]

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It’s worth it. Worth every bit.

Recent numbers from TSN Media Intelligence/CMR shows that online advertising is up in 2004 by 25.8% from the same period last year. Similar stats are coming out from many sources has third quarter numbers are finalized. Online advertising/marketing is exploding… […]

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Click Fraud is Real. Are You Safe?

CNet recently ran an article on a lawsuit filed by Google against a suspected perpetrator of click fraud. Click fraud is a very real issue for pay-per-click advertisers. Too often, fraudulent clicks can destroy an online PPC campaign. It is… […]

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Quick Hitting Numbers

77% of Internet users use search engines (more than 117 million users) The so-called “big 4” search engines (Google, Yahoo, AOL, MSN) command 95% of the search market Think organic search might not be of real value? Consider the following… […]

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