Big Data: Making It Work For Marketing
What is “big data”? Is it just for big business? What advantage does it offer marketers?
We answer those questions and more in this white paper. Our white paper on big data includes:
- Three myths surrounding big data
- Real-life applications
- Our five phase approach
This paper is all about big data and how it applies to you, the marketer. We define what it means, how it can impact your business and more.
In order to generate quality website traffic and efficient ROI for your business, you already know you need content that’s compelling and useful to your target audience. But website content creation is not enough. A great strategy combines different types of media for optimal performance. Let’s talk about earned media vs. paid media vs. owned...