Big Data: Making It Work For Marketing

Posted on in Resources, White Papers & Guides

What is “big data”? Is it just for big business? What advantage does it offer marketers?

We answer those questions and more in this white paper. Our white paper on big data includes:

  • Three myths surrounding big data
  • Real-life applications
  • Our five phase approach

This paper is all about big data and how it applies to you, the marketer. We define what it means, how it can impact your business and more.

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Amanda Olsen, SEO & Content Marketing Project Manager I currently live in Midland, MI but I grew up in Muskegon—only a ten-minute drive from the lake. I have a Master of Arts in English Language & Literature/Creative Writing from Central Michigan University and also spent those graduate school years teaching ENG 101 to freshmen. Aside...

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