Resources

Content Marketing Tactics: B2C Marketers Average About 12

Content marketing is nothing new, but its effect on a brand’s overall marketing success continues to become more and more of a factor. Consider the words of David Schwartz, a digital brand strategist whose past experience includes Coca-Cola and The Home Depot: “The best way to get noticed and build authority is to create digital…

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How to “Win” Google’s Revamped Local Search Interface

Once again, the face of local search has transformed and Google is leading the charge. Initially released by invitation only, the new Google Maps interface is now open to all users. The original directory-type list of businesses is completely gone, replaced by an interactive map. Now requiring hands-on interaction from users and having the ability…

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Google to penalize poor mobile performance

Mobile usage continues to rise. With 91% of U.S. adults owning mobile phones and over 60% of those being smartphones, it’s no secret that the shift to mobile search is becoming increasingly important. In response to the shift in device usage and user demand, Google announced recently that they will begin penalizing sites performing poorly…

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More Native Than Native Advertising

Is there something more native than native advertising? Yesterday, I was cruising the Internet, browsing through a few of my favorite digital haunts, and I stumbled upon a Fast Company article highlighting a chair designed for public spaces (like airports) that actually shields you from the glances of passers-by. Being a bit of a privacy…

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You’re Probably Doing It Wrong

“The more a piece of content looks like genuine editorial content, the more valuable it becomes.” —Felix Salmon, Reuters Felix Salmon’s quote succinctly describes the value point for native or content marketing—it’s a way for an advertiser to hold the attention of its target audience without the audience member realizing it’s being marketed to. Done…

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3 Types of Shareable Content

It’s been said that a company no longer controls its brand. That’s something of a misstatement. Control is still present— it’s just that instead of flying solo, companies are now operating with co-pilots— their target audiences, who can sometimes wrest control away and dictate the direction of the brand. And that’s still a scary thought….

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The Inside Scope on Banner Ads

Banner ads have fallen on rough times.  According to BusinessInsider, banner ads started to die in 2012. A recent article from Digiday presents some abysmal stats for this 18-year-old advertising medium: trillions of these ads are served to US users yearly, yet the average click-through rates are less than 1% — in fact, the CTR…

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Oneupweb : Has Organic Search Improved?

Ever since Larry Page took over as CEO in April 2011, they’ve been shutting down products, adjusting their business model and streamlining their mission. Hopefully, their search results will follow suit….

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3 New Search Engines to Spice Up Your Results

I want to take a little time today to summarize just a tiny sampling of the many different search engines that are placing effort into developing new, creative, and innovative ways to search….

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google search console

Google Search Console Supports non-English Domain Names

Google announces that Webmaster Tools is now allowing for the submission of non-English domains….

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Think Ahead – SEO & Site Redesign

Recently I’ve helped guide many clients through extensive website redesigns. I am thrilled to see that companies are paying attention to the importance of search engine optimization during the redesign process. But what exactly can you expect when hiring a……

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Straight Up Site of Interest – Blog Publishing

The wait is over. It’s time to sit back, relax, and enjoy another installment of our Straight Up Site of Interest. For those newcomers out there, this monthly post is designed to shine Starsky’s interrogation room spotlight on websites/services that……

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