Resources

10 Ways to Promote Your Infographics & Live Happily

Infographics work because… No time to read full sentences. Here’s the scoop: Journalists have been using infographics to help tell their stories for decades. Nothing supplements a data-rich story better than a frontpage infographic. They break down the numbers. They showcase the juicy morsels. They make your 2-dimensional data sprout legs and Riverdance across the…

Read More

“Make the Logo Bigger!” 5 ROI-Killing Requests You’re Making of Your Marketing Agency

I know what you’re thinking. What makes me, the Director of Sales & Marketing for an agency, qualified to write such a post and expect any of you to think it’s unbiased? Before you draw your gun from the holster determined to blow holes, know this, I wasn’t always on the agency side. Not only…

Read More

human skull on white stone statue

19 Signs Your Website Sucks & What to Do about It

Let’s get real about websites and the web in general. It’s not as easy as it looks. I know it. You know it. It’s certainly not that easy to have a great website. It takes a whole lot of work to design, implement and maintain. Websites are hard. But, here’s the thing: websites are important….

Read More

Yes. Design Is Good for Business.

“Design is now firmly on the business agenda. No longer the cherry on the cake for high-end goods and luxury brands, over the past decade it has gained relevance for the way organizations are structured, how they operate and how they think.” –Pietro Micheli The fallacies of yesteryear, where design is nothing but expensive decoration,…

Read More

aerial view of full coffee cup and two open books

Nobody Reads Online: Designing Content for Non-Readers

Most people don’t read—really read—when it comes to the web. That shouldn’t surprise, but what might is just how few. According to one study, only 16% of users will read your content word by word. This means that a lot of vital information about your product or service could be missed. How much information is…

Read More

In a World… Ruled by Video & Infographics

As we recently celebrated the 100th anniversary of Charlie Chaplin’s film debut and pondered Bob Dylan’s Super Bowl appearance (loved it, by the way), it’s a great time to reflect on the importance of video in marketing and advertising. For even (wait for it… cue the movie trailer voice) IN A WORLD… where traditional broadcast…

Read More

Color and Your Website

We gauge the world around us, in part, through our perception of color. And colors affect us immensely—triggering chemical reactions in our brains that evoke emotional responses, feelings and even memories. When color is used poorly on websites it can create unease—even a mild jarring effect—in users. For example, red, can be a wonderful brand…

Read More

Your Lazy Sunday Reading: Football Infographics

Looking for a little light reading before football kicks off? Why not take a look at these football-related infographics. Baseball may be the national pastime, but by any measure the most popular American sport is played in the National Football League. Come fall, Sunday is synonymous with “football,” and come January, fans of the NFL…

Read More

Pantone Announces 2014’s Color of the Year: Radiant Orchid

About this time every year, color-obsessed designers begin checking the Pantone website for that oh-so-important announcement. What will be next year’s color? Will it be warm or cool? What color will be the trend for 2014? Is it going to be orange, red, blue or something else entirely? Today, we found out. Radiant Orchid will…

Read More

The Power of Imagery

We humans are visual by nature. Images draw us into articles and designs and create an emotional response. On November 14, the French newspaper Libération intentionally published an issue without images. Done as a statement about the importance of photojournalism, each article still featured layout boxes with captions—but where photos of the events and people…

Read More

Search Engine Logo Arms Race!

Perhaps not coincidentally to the new logo released by Yahoo! last month, Bing and Google also released updated logos. Bing’s new logo brings the search engine aesthetically in line with other major Microsoft properties by reflecting the “Metro” design style that Microsoft has been implementing since the release of Windows 8. We predict this logo…

Read More

Yahoo! The Logo is Dead, Long Live the Logo

The new Yahoo! logo is here (below). And after 30 days of anticipation, gone are the jostled letters and oversized serifs of yesteryear. In its place is a logo that seems intended to reflect the streamlined direction that Yahoo! and its related properties have been moving toward over the past year. No matter what your…

Read More