Resources
Whitespace or Dead Space: Beware the Horror Vacui of Web Design
Snakes, tarantulas, small enclosed spaces, the tallest heights, the blackest nights and whitespace. Some fears are so great that they have plagued mankind for centuries. Whitespace may seem like an odd addition to this list, but I have seen many savvy business men/women fall prey to the horror vacui—the fear of empty space. Don’t fear…
“Make the Logo Bigger!” 5 ROI-Killing Requests You’re Making of Your Marketing Agency
I know what you’re thinking. What makes me, the Director of Sales & Marketing for an agency, qualified to write such a post and expect any of you to think it’s unbiased? Before you draw your gun from the holster determined to blow holes, know this, I wasn’t always on the agency side. Not only…
In a World… Ruled by Video & Infographics
As we recently celebrated the 100th anniversary of Charlie Chaplin’s film debut and pondered Bob Dylan’s Super Bowl appearance (loved it, by the way), it’s a great time to reflect on the importance of video in marketing and advertising. For even (wait for it… cue the movie trailer voice) IN A WORLD… where traditional broadcast…
Pantone Announces 2014’s Color of the Year: Radiant Orchid
About this time every year, color-obsessed designers begin checking the Pantone website for that oh-so-important announcement. What will be next year’s color? Will it be warm or cool? What color will be the trend for 2014? Is it going to be orange, red, blue or something else entirely? Today, we found out. Radiant Orchid will…
Yahoo! The Logo is Dead, Long Live the Logo
The new Yahoo! logo is here (below). And after 30 days of anticipation, gone are the jostled letters and oversized serifs of yesteryear. In its place is a logo that seems intended to reflect the streamlined direction that Yahoo! and its related properties have been moving toward over the past year. No matter what your…
