Resources

Creating a Timeless Brand in a Trend-Obsessed World

Every great brand has a style, a look and feel that, like a moth to the flame, draws customers in. You can often identify these brands by a single iconic element that differentiates them from all other competitors. Coca-Cola has its iconic red, McDonald’s its golden arches, and Starbucks a siren of the sea. But…

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3 Ways You Can Use Animated GIFs in Your Digital Marketing

Whenever someone mentions a GIF (pronounced “Jiff,” like the peanut butter), you probably think about a short, funny clip, often featuring a cute animal or a little bit of schadenfreude. You know, something like this:   They’re not all that way. GIFs can be useful for marketers, too. Given their popularity (thanks, social media!) and…

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The Wonderful World of Web Fonts

If there is one universal truth about graphic designers it is that we are obsessed with typefaces (aka fonts). Seriously. We dream about serifs (those little frilly bits at the ends of letters). We write odes to our favorite fonts (Neutraface) and create global coalitions condemning the fonts we hate (Comic Sans Criminal). Sure, this…

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10 Ways to Promote Your Infographics & Live Happily

Infographics work because… No time to read full sentences. Here’s the scoop: Journalists have been using infographics to help tell their stories for decades. Nothing supplements a data-rich story better than a frontpage infographic. They break down the numbers. They showcase the juicy morsels. They make your 2-dimensional data sprout legs and Riverdance across the…

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“Make the Logo Bigger!” 5 ROI-Killing Requests You’re Making of Your Marketing Agency

I know what you’re thinking. What makes me, the Director of Sales & Marketing for an agency, qualified to write such a post and expect any of you to think it’s unbiased? Before you draw your gun from the holster determined to blow holes, know this, I wasn’t always on the agency side. Not only…

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19 Signs Your Website Sucks & What to Do about It

Let’s get real about websites and the web in general. It’s not as easy as it looks. I know it. You know it. It’s certainly not that easy to have a great website. It takes a whole lot of work to design, implement and maintain. Websites are hard. But, here’s the thing: websites are important….

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Yes. Design Is Good for Business.

“Design is now firmly on the business agenda. No longer the cherry on the cake for high-end goods and luxury brands, over the past decade it has gained relevance for the way organizations are structured, how they operate and how they think.” –Pietro Micheli The fallacies of yesteryear, where design is nothing but expensive decoration,…

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Nobody Reads Online: Designing Content for Non-Readers

Most people don’t read—really read—when it comes to the web. That shouldn’t surprise, but what might is just how few. According to one study, only 16% of users will read your content word by word. This means that a lot of vital information about your product or service could be missed. How much information is…

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In a World… Ruled by Video & Infographics

As we recently celebrated the 100th anniversary of Charlie Chaplin’s film debut and pondered Bob Dylan’s Super Bowl appearance (loved it, by the way), it’s a great time to reflect on the importance of video in marketing and advertising. For even (wait for it… cue the movie trailer voice) IN A WORLD… where traditional broadcast…

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Color and Your Website

We gauge the world around us, in part, through our perception of color. And colors affect us immensely—triggering chemical reactions in our brains that evoke emotional responses, feelings and even memories. When color is used poorly on websites it can create unease—even a mild jarring effect—in users. For example, red, can be a wonderful brand…

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Your Lazy Sunday Reading: Football Infographics

Looking for a little light reading before football kicks off? Why not take a look at these football-related infographics. Baseball may be the national pastime, but by any measure the most popular American sport is played in the National Football League. Come fall, Sunday is synonymous with “football,” and come January, fans of the NFL…

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Pantone Announces 2014’s Color of the Year: Radiant Orchid

About this time every year, color-obsessed designers begin checking the Pantone website for that oh-so-important announcement. What will be next year’s color? Will it be warm or cool? What color will be the trend for 2014? Is it going to be orange, red, blue or something else entirely? Today, we found out. Radiant Orchid will…

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