Resources

A male employee creating a collage of graphic design styles for a website redesign activity.

FAQ About Oneupweb’s Graphic Design and Website Redesign Services

How many small and medium-sized companies have professional graphic designers on staff? Not many. At Oneupweb, we fill that gap by working as an extension of our clients’ teams to provide beautiful, on-brand design work. When prospects reach out to us about graphic design for content marketing projects, business collateral or a website redesign, these…

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car speeding through city road

The Growing Appeal of the Gifographic: FAST Content Consumption

Content is everything and the quicker we can get the information to our audience, the better. As we all know, there are several ways of communicating via content, such as; blogs, website copy, brochures, power point presentations, white papers, podcasts, slide share, infographics, gifographics, etc. For the purpose of FAST content, we are focusing on…

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sparkly holiday ornament hanging from snowy pine tree branch

Holiday Design: Classy, Not Childish

As you drive down the road on a snowy December day, you find yourself seeing the bright smiling faces of carefully but sloppily made snowmen and the warm colors of soft lights begrudgingly thrown across small porches. The classic imagery associated with the holiday season. Things put together by hand, with love and a sense…

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Sitemaps 101: An Introduction to Sitemapping Your Website

Here’s what you need to know: A sitemap is a visual way to organize your website navigation, so it’s better for the user. You need a sitemap because it defines your website hierarchy and keeps your SEO, development and design teams aligned with user experience in mind. Download your free sitemap template here. Are you…

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graphic image indicating brand guidelines

The Importance of a Style Guide

Style guides, also known as brand books or manuals, are a vital marketing tool. That might sound biased and exaggerated, but they really are very important. They typically include information on logos, color, typography, imagery, and sometimes on the brand mission, tone and voice; each item is clearly explained with examples on how to use…

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a phone, tablet, desktop computer, and laptop show a website design

Turn Presentations into Working Sessions

A mistake designers can often make (and I’m certainly guilty of this) is walk into a client presentation, present your concepts and just sit back and wait for feedback. Why do we waste such a valuable opportunity? It’s not every day that you get to talk or meet with your client one on one and…

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Do You Really Need a Home Button on Your Website?

The answer may be unsatisfying: it depends entirely on your audience. But, chances are you probably don’t. First, let it be addressed; for a majority of websites, there must be a path ‘home’ but, where the debate rages regards exactly what that path should be. In the year 2000, Steve Krug published Don’t Make Me…

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Infographics: Tested and Proven

Infographics drive brand awareness, audience engagement, cross-web traffic and –ultimately– conversions, but they require thoughtful, strategic planning. Designing attractive infographics that offer important statistics or insights in an attractive format keeps prospects on your website longer, inspires them to share your content and increases the chances that they’ll remember your brand. With the ubiquity of…

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Whitespace or Dead Space: Beware the Horror Vacui of Web Design

Snakes, tarantulas, small enclosed spaces, the tallest heights, the blackest nights and whitespace. Some fears are so great that they have plagued mankind for centuries. Whitespace may seem like an odd addition to this list, but I have seen many savvy business men/women fall prey to the horror vacui—the fear of empty space. Don’t fear…

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Creating a Timeless Brand in a Trend-Obsessed World

Every great brand has a style, a look and feel that, like a moth to the flame, draws customers in. You can often identify these brands by a single iconic element that differentiates them from all other competitors. Coca-Cola has its iconic red, McDonald’s its golden arches, and Starbucks a siren of the sea. But…

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3 Ways You Can Use Animated GIFs in Your Digital Marketing

Whenever someone mentions a GIF (pronounced “Jiff,” like the peanut butter), you probably think about a short, funny clip, often featuring a cute animal or a little bit of schadenfreude. You know, something like this:   They’re not all that way. GIFs can be useful for marketers, too. Given their popularity (thanks, social media!) and…

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The Wonderful World of Web Fonts

If there is one universal truth about graphic designers it is that we are obsessed with typefaces (aka fonts). Seriously. We dream about serifs (those little frilly bits at the ends of letters). We write odes to our favorite fonts (Neutraface) and create global coalitions condemning the fonts we hate (Comic Sans Criminal). Sure, this…

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