Resources—

19 Signs Your Website Sucks & What to Do about It

Let’s get real about websites and the web in general. It’s not as easy as it looks. I know it. You know it. It’s certainly not that easy to have a great website. It takes a whole lot of work to design, implement and maintain. Websites are hard. But, here’s the thing: websites are important. […]

in SEO, Web Design

Cage Match! WordPress, Joomla, and Drupal!

Anytime we get rolling on a site redesign project, we always have to tackle the question of which CMS is “best”. And anytime we’re working on a publishing site, at some point in the conversation we’re going to compare WordPress, Joomla, and Drupal. All 3 CMS have very devoted (and ardent) supporters. You can, without […]

in SEO, Web Design

Trust Me – I Cuss

It’s true, I do. Thinking back, I can’t necessarily associate this form of expression to over exposure from my parents. Sure, the occasional “dammit!” or “shit!” rang through the household once in a great while but really, I think it may have come from my past experiences. At least that’s what I’m going with. My […]

in SEO

8 Sizzling Hot Web Design Trends for 2014

Constantly in flux, the web advances, improves, progresses infinitum—mostly for the better. And so does its look, feel and interface. After consulting our design team we were able to identify the major web design trends currently influencing the look, feel and functionality of the web. This is not an exhaustive list, but a starting point […]

in Web Design

Color and Your Website

We gauge the world around us, in part, through our perception of color. And colors affect us immensely—triggering chemical reactions in our brains that evoke emotional responses, feelings and even memories. When color is used poorly on websites it can create unease—even a mild jarring effect—in users. For example, red, can be a wonderful brand […]

in Web Design

Guided Discovery: The Importance of Curation in Ecommerce

With online sales representing “the lone piece of good news” for Best Buy during the holiday season and today’s announcement that JC Penney will cut 2,000 jobs and close 33 stores, doubt concerning the viability of “big box” retail is increasing. Yet no matter the future of Best Buy and JC Penney (or even traditional […]

in Web Design

Mid-Month Recap: Content Marketing, Big Data, Design and More

We’re midway through January 2014—and in case you missed these the first time, below is a recap of our thoughts on some of the hot topics in digital marketing to date. Content Marketing, Social Media and Search Semantic Search: Boldly Going Where No Search Engine Has Gone Before. We discuss semantic search and how an […]

in SEO

Dispelling the Top 3 Website Accessibility Myths

Web accessibility—recommendations outlining the best ways to design and build a website for people with disabilities—have been around since the late ‘90s. In 2001, Section 508 went into effect, creating accessibility standards for government, education and nonprofit websites. But it’s only now that web accessibility is gaining traction in the business world. Unfortunately, many myths […]

in Web Design

Reaching Your Target User: Step 1 Admitting the Truth

“I do not always realize that I am not my target user.­­” There I said it. But to cut myself some slack, I think this self-delusion also affects even the smartest and most strategically minded among us. Maybe you, too. So, what’s the issue here? Simply put, we like to fool ourselves into thinking that […]

in Web Design

The Three Ancient Roman Principles of Web Design

Contrary to the beliefs of many, web design is not about making things “look pretty.” Web design isn’t about decoration, trends, colors or fads. Good web design—the kind that gets the job done; that informs users, brings them through viable action paths and that delights their senses—adheres to three simple principles that have been around […]

in Web Design

Your Lazy Sunday Reading: Cutting-Edge Web Design

Looking for some light reading this Sunday morning? How about some articles on web design. Sunday morning used to mean a cup of hot chocolate and the Detroit Free Press Sunday comics pages sprawled out on the living room floor. Now it typically means a cup of coffee on the couch and my iPad on […]

in Web Design

5 Things You Didn’t Know About Nicole E.

This is the first installment of our new series “5 Things You Didn’t Know About ___”. Each week, we’ll highlight one of the fantastic people manning the trenches here inside the walls of Oneupweb. This week, we feature Nicole Emenhiser, one of our senior graphic designers.   Oneupweb: Welcome, Nicole E! Thanks for taking the […]

in Web Design