Resources
Ethics and Marketing: A Line in the Sand
Marketing ethics go beyond industry regulations or platform terms of use. Ethical concerns in marketing go deeper, forcing organizations and agencies to evaluate strategy, content, and tools to respect consumers’ rights. In an industry known for toeing the line, modern technologies like artificial intelligence and murky privacy rules have made doing the right thing murkier…
11 Tips for Ecommerce Product Page Optimization
Ecommerce brands spend considerable time and budget driving customers to product pages – but is that page the best it can be? Optimizing product pages is a cost-effective way to increase conversions and maximize the value of your marketing efforts. Whether your site has a dozen product pages or hundreds, we have seven tips to…
Why Consistent Branding Is Important (And How to Stay on Track)
Establishing and maintaining brand consistency is no mean feat. Digital marketers work across dozens of channels and platforms, often in divided, asynchronous teams, making it all too easy to sacrifice consistency for convenience. But we all know that consistent branding is worth the work, and it’s easier than you think with the right systems in…
The Beauty of a Graphic Design Retainer
Marketing teams want champagne-quality design assets on a fizzy beer budget – and they need it delivered on time. In-house marketing departments struggling to meet constantly evolving internal demands and goals need a hand. It’s smart to outsource the most specialized skillset first – and that’s why you need a graphic design retainer. The 5…
SEO and Website Development Work Better When Built Together
Warning: This article includes many prolonged food-based metaphors. Do not read on an empty stomach. The lines between SEO, web development, and web design aren’t as neat as you might think. Each digital marketing discipline has its unique priorities and impact, but they’re all heavily reliant on other components to succeed. Whether you’re starting a…
Gravity Forms and Salesforce Integration: A Step-By-Step Guide
Gravity Forms is one of WordPress’s most intuitive form builders, making it ideal for marketers who want customizable and trackable form data. Organizations using both Gravity Forms and Salesforce can integrate the tools for clean data, automated notifications, and improved analytics to guide future decisions. For years, marketers relied on a specific tool to connect…
Why Web Development Retainer Agreements Make Sense
Businesses and organizations face many hiring decisions, especially when comparing the value of hiring a web developer full-time or working with a dedicated vendor. There’s no one-size-fits-all solution or formula, so the right choice depends on your current and anticipated needs. Before you bring on a developer full-time, consider paying less to have a web…
Homecare Marketing: A Success Story
Oneupweb has a great partnership with one of the nation’s fastest-growing homecare franchise brands. It’s a unique opportunity for our agency to leverage our franchise and healthcare marketing experience to support a company on the move. As the industry gets more competitive, effective marketing is a key differentiator – and we’re driving impressive results across…
How Much Does It Cost to Develop a Website?
Your website might be your organization’s most important investment. Websites serve as the face of your brand and organize information and products to meet the needs of customers. On top of doing regular maintenance, creating fresh content and making ongoing optimizations, marketers need to determine when it’s time to consider a website rebuild or start…
Oneupweb Client Snapshot: Necessary WordPress Updates
For several years now, Oneupweb has been working off and on with a national organization dedicated to helping people receive community support for a variety of needs. Initially, we teamed up to create a customized WordPress site that focuses on user experience, SEO and a platform for growth. More recently, we worked on updating their…
Why Brands Need a Style Guide
Style guides, also known as brand guides, manuals or the very comprehensive “brand and style guide” are an important marketing tool for organizations of any size. That’s because they document, organize and communicate a brand’s standards for logos, fonts and all the elements that represent your brand, including the voice and tone of written copy….
Why Section 508 Compliance Matters (and How to Get It Right)
The internet serves as a great equalizer. Since its inception, the web has removed barriers to information and resources that expand horizons, connect people and provide instant access to new opportunities. Legislation like the Americans with Disabilities Act and Section 508 are designed to democratize the internet by keeping information accessible to all users, including…
