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How to Fully Customize Your WordPress Theme (Without Being a Developer)

When Oneupweb decided to develop their new website in Wordpress, the designers found one major difference: custom page and post templates. Find out what they learned….

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Multilingual SEO: Website Translation Best Practices

Most websites are built, written and designed to suit a particular audience or a handful of audiences. That customer-first focus becomes more complicated when language creates barriers to finding, understanding and utilizing a website. You can reduce friction by following multilingual SEO best practices. These gold standards may help to improve your site’s organic rank…

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Ecommerce Schema: Markup You Can’t Afford to Skip

Ecommerce success comes down to the details. Smart brands back up a strong brand message, a beautiful website and a robust SEO strategy with a technically proficient website structure that supports conversions. Ecommerce schema, also known as structured data, can differentiate your products from competitors before your ideal customer even sees your website! Here’s how…

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How to Make Landing Pages That Convert

Campaign landing pages provide to-the-point information about your business’s product, service or other offerings to drive a specific action. They’re usually separate from evergreen pages and not indexed in search engines. Instead, they’re used as a part of paid media, social media, traditional and email marketing campaigns.  Landing page optimization ensures that you’re providing well-written,…

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The Low-Quality Traffic Dilemma

Lots of website or app sessions – very few leads and sales. This is the low-quality traffic dilemma, and it’s not what you want. Increase user engagement and focus on the right metrics with a refreshed user engagement strategy – let’s get started! What Are High-quality and Low-quality Traffic Sources? There are no perfect website…

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SEO for Hidden Content: Using JavaScript and Accordions

Accordion, tabbed content and other expandable text blocks are solutions for web designers looking to strike a balance between lots of content and clean design. When you package pieces of information into tidy, unobtrusive compartments, you put users in a position to choose what matters most to them. But how do accordions affect SEO, and…

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How a Technical SEO Audit Accelerated Cherry Central’s Growth

Cherry Central was formed as a family-owned farming cooperative with partners across the country. Hundreds of small farms and orchards invest in shared resources and sales opportunities. One of the key appeals of a cooperative is marketing, and it’s a responsibility Cherry Central takes seriously. Cherry Central reached out to Oneupweb shortly after their recently…

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The Importance of Curation in Ecommerce Marketing Strategy

With the number of US malls expected to drop from 700 to just 150 in the next decade, concerns about the viability of traditional retail are on the rise. As shoppers return to in-person shopping after the pandemic, it’s important for ecommerce brands to recreate the hands-on experience of brick-and-mortar retailers. Combined with personalized digital…

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Website Migration Best Practices Ahead of Your Big Move

As companies grow, they need their digital assets to adapt to new priorities and opportunities. In many cases, website migrations are a multifaceted way to solve technical or strategic problems with the current domain, platform or server. No two migration projects are the same. To complete your site migration without losing SEO value, you’ll need…

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Oneupweb Website Replatforming Snapshot

CMS Migration Made Easy The Oneupweb team began working with a consulting company in early 2021 to move the existing site of their law firm client from a proprietary content management system (CMS) to WordPress. The Problem The consulting company’s team felt common website CMS issues such as difficulty updating their client’s website, and general…

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Mobile Optimization Tips for Your Website and Other Digital Content

When smartphones first came on the scene, businesses created pared-down versions of their standard websites and called them their mobile sites. It worked. For a while. With the ever-increasing number of devices and screen types, mobile website optimization and design have become the default for all internet users. Marketing on the Move: Mobile-First is a…

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Web Form Design Best Practices

Poorly designed forms ruin the customer experience and negatively impact conversions.What makes an ineffective form and why are they frequently a barrier for users? What can you, the site owner, do to design better forms? We’ve got a few ideas. 5 UX Best Practices for Forms Effective form design isn’t necessarily hard, but it does…

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