Resources
5 Simple & Powerful Website Animation Examples
Subtle website animation is an effective tool for capturing attention and directing users to the content or actions you’re hoping they will take. Animation leads the eye, improves user behavior and drives engagement metrics that can keep customers on site longer and drive them to the content they’re looking for. The Internet is a big…
What Is a Microsite? (And When to Build One)
While they may share similar purposes, microsites and landing pages are different structurally and in potential. Brands looking to create a unique user experience to support a product launch, a specific service or a dedicated audience often choose between building a microsite or creating a landing page. Which is the right way to go? Depending…
Crawl Errors: Google Helps You Clean House
A site with broken links not only hinders the user experience, but can also prevent search engines from finding important site content. Let’s look at a new feature in Google Webmaster Tools that makes it even easier to find site crawl errors and, more importantly, the sources of those errors….
Effective Landing Page Web Design
Welcome users to your site with the right information, layout, and functionality by tailoring your landing page perfectly. Digital marketers have relied on landing pages for decades to provide a streamlined and effective experience that drives any number of conversions, including form fills, transactions, or downloads. Creating an effective landing page is an art and…
Beyond the Marketing Minute: WCAG 2.1 Compliance Tips for Designers
On June 5, 2018, the World Wide Web Consortium (W3C) published WCAG 2.1, the newest version of Web Content Accessibility Guidelines for how web designers and UX professionals should make websites and all digital technology accessible to people with disabilities. Now, we dive into how to comply with the guidelines on your website. Is WCAG…
Navigating Franchise with David Sullivan
David Sullivan is no stranger to the ins and outs of marketing. Whether it’s from his start in telemarketing, a transition to TV ad buying, a greater interest in digital at a MarTech company, or experience at an agency, his ability to pivot and nurture leads in any medium is an asset. In his latest…
The Web Development Words You Need to Know
When it comes to website development, there are a lot of terms that get thrown around. If you’re new to the field, it can be pretty daunting trying to keep up with all the lingo. Whether you’re a new developer, a content marketer who just wants to understand what the heck your colleagues are talking…
How to Find a Good Web Development Company for Your Project
As any successful organization knows, a website is essential for attracting customers and promoting products or services. However, building a website can be a complex and time-consuming process. Fortunately, there are many great website development companies that can help you create an effective online presence. But with so many development partners to choose from, it…
Tips for Choosing the Right Web Design Agency
So, it’s time to build a website for your business, or update your existing site? That’s great! Wait, don’t be afraid! It’s going to be ok! These types of projects are a large (and sometimes nerve-wracking) undertaking, but finding and choosing the right web design agency to partner with will go a long way toward…
A Conversation with the Vice President of Digital Marketing at Franworth
Brandi Kloostra has brought the Oneupweb team with her as she’s conquered the franchise marketing industry time and time again. Always working multiple jobs from a young age, Brandi went from delivering newspapers to Vice President of Digital Marketing at Franworth, with more than a few stops along the way. Through her personal (wife, mother…
Website Development and SEO Go Together Like PB&J
Warning: this article includes many prolonged food-based metaphors. Do not read on an empty stomach. Ever heard the expression, “too many cooks in the kitchen?” It’s meant to describe a situation where too many people are working on the same project. The result is a mess: broken eggs, spilled milk, and fire alarms going off….
Do You Need a New Website? Here’s How to Tell
Making the decision to build a new website or invest in a refresh requires a lot more than looking at it. While a visual assessment helps, data points should also be a huge deciding factor. We’ve put together a few ways to determine if you need a new website, plus what you should expect to…