Resources
Do You Need a New Website? Here’s How to Tell
Making the decision to build a new website or invest in a refresh requires a lot more than looking at it. While a visual assessment helps, data points should also be a huge deciding factor. We’ve put together a few ways to determine if you need a new website, plus what you should expect to…
Shopify vs. WordPress: Which Is the Better Website Platform for Your Business?
Shopify and WordPress have grown into top website platforms for businesses. While both offer robust ecommerce solutions for retailers, appointment scheduling for service-based companies, and tools to make your brand look beautiful, one may be better suited for you. By evaluating each website platform, comparing costs, and setting your digital priorities, you can make your…
Best Google Fonts for Websites… Or Love Letters
Note: Our designers originally wrote this blog with Valentine’s Day in mind, suggesting good fonts for love letters or digital marketing materials for the holiday. However, we like these romantic fonts any time of the year! For many people Valentine’s Day is one of the most important days of the year. A day for gratuitous…
Client Snapshot: Franworth Site Migration
A Budding Franchise Partnership Oneupweb had been working with Franworth indirectly since May 2019 by supporting some of the franchise organization’s brands. This website migration project kicked off in late February 2021 and was our first project for the Franworth brand itself. The Problem While growing their portfolio of brands, Franworth realized their Wix website…
Does Personalized Web Copy Help with Conversion Rates?
Without website personalization, it may seem like you’re talking to everyone. Eventually, it will sound like you’re talking to no one. Adding personalization and dynamic content to your messaging is a foundational marketing tactic but has also become expected behavior for visitors and consumers of your product and/or service. What is Dynamic Content? Dynamic content…
Website Design and Development Snapshot: Windemuller
In early 2021, Windemuller, a Michigan-based electrical and design-build contractor, set their sights on a new website. With Oneupweb’s help, we successfully launched a new website that showcases their variety of services. The Problem: Windemuller needed a modern, easy-to-navigate website that made their services easy to understand. With nearly 100 core pages explaining their specialties,…
Stunning (and Famous) Examples of WordPress Websites
This blog was written by Oneupweb Graphic Designer Jess Gordon-Beach. Every so often, our team gets asked what our content management system of choice is. Our answer is WordPress. You may be saying, “Huh? Isn’t that a blog platform?” And you’re not wrong! But it’s also for so, so much more. It’s a trusted tool…
Does “Above the Fold” Matter Anymore?
Yes! “Above the fold” is a concept taken from newspapers to describe content featured in the top half of the front page. That informational hierarchy is still relevant in web design today – here’s how to put it to good use. What Does “Above the Fold” Mean? The term “above the fold” originally referred to…
TLDR Blog Post Experiment
A Oneupweb marketing micro-experiment. In an age where blog posts on average are well beyond the 2000-word count, yet we have a steadily decreasing attention span on par with a goldfish, we had a question: If we can deliver the “goods” faster on one of our most trafficked blogs, will this result in more conversions…
Death of Third-Party Cookies – Rebirth of Less Creepy Marketing
There has been an awful lot of cookie-talk lately. Way back in 2020, search engine behemoth Google announced that it would slowly bring an end to third-party cookies and, in doing so, change how digital marketing functions. Perhaps out of hesitancy to move too quickly, Google then announced in March of 2021 that the move…
Healthcare Website Design and Development: BHPI
Behavioral Health Professionals Inc. (BHPI) initially reached out to Oneupweb in 2018 for a website redesign. After we launched their first website, they signed on for a maintenance retainer and – later – another website design and development project on a separate domain. Scope of Work In less than three years, we’ve completed: Focusing on…
What an Ecommerce Website Needs to Be Profitable
To be profitable, an ecommerce site needs speedto load quickly, offer an intuitive customer experienceuser-friendliness, provide detailed product pages and use aa logical structure. And those are just the major requirements! The best way to create a new ecommerce website (or optimize an existing one) is to consider the customer’s perspective. We’re sharing the guidelines you need…
