Resources
WCAG 2.2: How Digital Accessibility Affects Your Business
Most digital marketers know it’s beneficial to stay on top of accessibility standards when it comes to building and updating websites in 2022 – and tech companies strive to do the same when developing new technologies – but did you know that level of accessibility can affect the reputation and web traffic of absolutely any…
2018 Marketing Predictions: Web Development and Design
With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predications” series, we talked to Oneupweb Developer Paul Houser and Senior Graphic Designer David Kehrer on what they think 2018 will bring in the…
The Best E-Commerce Platform For Your Business: A Woocommerce v. Magento Showdown
In your search for the best e-commerce platform, there’s no doubt you’ve come across both Magento and Woocommerce. These incredibly robust software platforms are built for housing online catalogs. Both have matured to a point where, feature by feature, they offer nearly identical functionality. Both platforms can produce the same user experience. Both have easy-to-use administration…
Google Doubles Down on Mobile-First. Are You Ready?
It’s no secret that more internet users are finding information and entertainment on their mobile devices. In fact, the number of Google searches performed on mobile devices exceeded desktop searches back in March 2015! Google recently announced that it will be rolling out a new mobile-first index. What exactly does this mean? It means that…
Wireframes: For Websites That Serve the Human OS
First impressions are tough. Your website has 1/20th of a second for users to make a judgment, and if it passes that test, you have less than eight seconds to get them what they want. The challenge is striking that delicate balance of giving them all the information they want, but not overwhelming the user…
A Need for Speed: The Truth about Page Load Time
Think about the last time you were shopping on the internet. If you were looking for something specific, chances are you bounced around from site to site a bit to find the perfect item. But what made you bounce? Forty-seven percent of web users say that they’ll leave a site if it doesn’t load in…
The Beginner’s Guide to How Responsive Web Design Works
Responsive web design is all the rage. It’s the bee’s knees, the crème de la crème, the top dog, the alpha and omega—well you get the point—responsive design is really important. So much so, that Google is smacking down non-responsive websites. But knowing that your website needs to be responsive isn’t enough. And, though I…
Our Web Design Process/Philosophy
At Oneupweb we work with a wide range of industries and client types, which all have different needs, challenges, goals and experiences. What we’ve learned from them over the past couple of years is the process shouldn’t and can’t be the same for everyone. Now we still go through the basic design process, discover, define,…
Do You Really Need a Home Button on Your Website?
The answer may be unsatisfying: it depends entirely on your audience. But, chances are you probably don’t. First, let it be addressed; for a majority of websites, there must be a path ‘home’ but, where the debate rages regards exactly what that path should be. In the year 2000, Steve Krug published Don’t Make Me…
April 21 is Mobilegeddon—Get on Board with Oneupweb’s Mobile Response Team
This is the situation. The situation is this: Come April 21, 2015, websites that are not mobile-friendly will see a significant drop in mobile traffic as Google will begin to use mobile-friendliness as a ranking signal for searches made using mobile phones. If you’re not sure if your site is mobile-friendly, visit Google’s Mobile-Friendly Test…
Whitespace or Dead Space: Beware the Horror Vacui of Web Design
Snakes, tarantulas, small enclosed spaces, the tallest heights, the blackest nights and whitespace. Some fears are so great that they have plagued mankind for centuries. Whitespace may seem like an odd addition to this list, but I have seen many savvy business men/women fall prey to the horror vacui—the fear of empty space. Don’t fear…
Optimize Your Web Page for Voice Search
Note: This post was created in 2015. While it’s mostly still good info, we recommend checking out our more recent post about optimizing for voice search. And help Google rank your page as the answer to conversationally-posed search queries. In Fall 2013, Google launched the Hummingbird algorithm in part to better understand conversational search queries –…