Resources

Color and Your Website

We gauge the world around us, in part, through our perception of color. And colors affect us immensely—triggering chemical reactions in our brains that evoke emotional responses, feelings and even memories. When color is used poorly on websites it can create unease—even a mild jarring effect—in users. For example, red, can be a wonderful brand…

Read More

Forget the Fold. Embrace the Scroll.

Back in the olden days of the Internet—the mid 1990s—the average user did not know how to scroll down a web page to access additional content, but times have changed. Almost 20 years later, users are now extremely familiar with scrolling, so much so that in 2011, Apple removed the scrollbar from their operating system,…

Read More

Mid-Month Recap: Content Marketing, Big Data, Design and More

We’re midway through January 2014—and in case you missed these the first time, below is a recap of our thoughts on some of the hot topics in digital marketing to date. Content Marketing, Social Media and Search Semantic Search: Boldly Going Where No Search Engine Has Gone Before. We discuss semantic search and how an…

Read More

Dispelling the Top 3 Website Accessibility Myths

Web accessibility—recommendations outlining the best ways to design and build a website for people with disabilities—have been around since the late ‘90s. In 2001, Section 508 went into effect, creating accessibility standards for government, education and nonprofit websites. But it’s only now that web accessibility is gaining traction in the business world. Unfortunately, many myths…

Read More

Reaching Your Target User: Step 1 Admitting the Truth

“I do not always realize that I am not my target user.­­” There I said it. But to cut myself some slack, I think this self-delusion also affects even the smartest and most strategically minded among us. Maybe you, too. So, what’s the issue here? Simply put, we like to fool ourselves into thinking that…

Read More

The Three Ancient Roman Principles of Web Design

Contrary to the beliefs of many, web design is not about making things “look pretty.” Web design isn’t about decoration, trends, colors or fads. Good web design—the kind that gets the job done; that informs users, brings them through viable action paths and that delights their senses—adheres to three simple principles that have been around…

Read More

Your Lazy Sunday Reading: Cutting-Edge Web Design

Looking for some light reading this Sunday morning? How about some articles on web design. Sunday morning used to mean a cup of hot chocolate and the Detroit Free Press Sunday comics pages sprawled out on the living room floor. Now it typically means a cup of coffee on the couch and my iPad on…

Read More

5 Digital Trends For 2014

It’s December, and 2013 is fast coming to a close. If you haven’t started thinking about 2014, it’s time. Next year is going to be another big one for digital marketing, with big, fast changes in the way people use and interact with the Internet. But don’t fret, we have you covered: #1. Converging Boundaries…

Read More

Rescheduled WEBINAR: RESPONSIVE DESIGN & YOUR MOBILE AUDIENCE

You’re invited! Join us for a free webinar: Responsive Design and Your Mobile Audience on Tuesday, November 5th, 2-3pm EST. 1.5 billion people use mobile devices to access the internet, and Google is now penalizing websites that are not mobile friendly. Is your website responsive? Still unsure what responsive design is all about? Oneupweb’s Director…

Read More

iOS 7 Safari: 3 Improvements, 4 New Hurdles

Apple recently released iOS 7, its latest operating system for the iPhone, iPad and iPad Touch. iOS 7 is the default for the new iPhone 5S and 5C models, but owners of some older Apple devices can also download it and update their older operating systems. So, what does this mean for web development? Like…

Read More

5 Things You Didn’t Know About Nicole E.

This is the first installment of our new series “5 Things You Didn’t Know About ___”. Each week, we’ll highlight one of the fantastic people manning the trenches here inside the walls of Oneupweb. This week, we feature Nicole Emenhiser, one of our senior graphic designers.   Oneupweb: Welcome, Nicole E! Thanks for taking the…

Read More

Web Design Trends; So Hot Right Now

Have you ever wondered if there was more to life, other than being really, really, ridiculously good looking? – Derek Zoolander Have you ever wondered if there was more to web design, other than being really, really, ridiculously good looking? Okay, I’m clearly understating an obvious fact—of course there’s more to web design than that….

Read More

1 5 6 7 8 9