Resources
The 6 Stages of Web Design: What You Need to Know Before Starting a Website Design Project
You finally made the decision to redesign your website, but – due to no one’s fault in particular – you are now being pulled into a vortex of chaos. You know that at the end of the adventure you will have an awesome new website, but all the points in between are kind of fuzzy….
Is Infinite Scroll or Pagination Better for Your Website Archive?
You make thousands of decisions when you create a new website. From web hosting to CMS to color scheme, you want to make choices that will make your website user-friendly and optimized to rank in organic search results. When considering how your content will load on archive pages – such as your blog home –…
7 Web Design Tips for Education Sites
Your website is your most important digital asset. For many of your potential students, it’s their first interaction with your school. It not only “sells” your school, for many institutions, it’s also the platform prospects use to apply for enrollment. The website is also an important resource for your current students, alumni, professors, community leaders…
The Tools for Successful Web Page Optimization: Beyond the Minute
There’s science behind the SERP. Results brought to the top of a Google search are there after careful web page optimization. It’s a little keyword research, a sprinkle of image attributes and a dash of coding that makes up the secret formula for a well-optimized page. Lucky for you, this blog has all the web…
Frequently Asked Questions about Web Development
Computer engineers, programmers, developers, coders, code monkeys – by whatever term you know them, web development professionals are the backbone of the web. Likewise, our team of developers is the backbone of many projects, especially website design/redesign and custom campaigns we’ve launched for clients over the years. When prospects reach out to us about web…
New Website Launches: What to Anticipate
Hopefully, you’ve selected us to redesign your website and we will be handling your stress-free launch. But if you haven’t, we want you to be prepared for your launch day. Most of the time the designers and developers at Oneupweb are replacing legacy sites that have been up for years. This means we’re updating more…
Beyond the Marketing Minute: Google Tag Manager
What is Google Tag Manager? Google Tag Manager is a free Google tool that allows you to drop code (or tags) on your website through a container snippet. Therefore, you don’t have to hardcode anything. You can just load tags and triggers to your Google Tag Manager container. If the explanation above made you more…
How to Track Link Clicks on AMP Sites with Google Tag Manager
As if Google Tag Manager wasn’t already difficult enough for us non-developers to grasp, Google decided to change the trigger variables for AMP websites. With huge help from my developer friend and colleague, we found a solution that allows us to quickly implement basic event tracking on new AMP websites that we have recently designed,…
10 Best Practices to Boost Your UX Strategy
What Is UX? Before we get into UX strategy, let’s talk definitions. UX, or user experience, is a term that Don Norman coined in the early 1990s, when he was VP of the Advanced Technology Group at Apple. He defined user experience as encompassing all aspects of the end user’s interaction with a system, including…
Mobile-First Indexing: Beyond the Marketing Minute
When you ask yourself “Should I optimize for mobile first or desktop first?” the answer should always be mobile, whether you’re making speed, UX, or accessibility optimizations. The mobile experience is more error-prone because (1) the screen has less room and (2) mobile users are typically very impatient and ready to bounce. Optimizing for mobile…
Monday Marketing Minute: Getting an SSL Certificate
Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week we sit down with Ashley Mugnolo and Gillian Cobb to discuss why you need to buy an SSL Certificate for your site before July 2018, the penalties for not having one, and more! Check out the…
Updating Your Site to SSL
On February 8, 2018, Google released a statement that its Chrome 68 update – to be released in July 2018 – will increase web security by clearly marking all HTTP (non-HTTPS) sites as not secure in Google Chrome. If your website is currently HTTP (not secure), it’s recommended switching to HTTPS as soon as possible by getting an SSL certificate through a certification authority….
