Resources
Google Begins Calling out Mobile-Friendly Sites in Search Results
Is your site mobile friendly? Google confirmed that it cares about mobile-friendly design a lot when it announced November 18 that it has begun a gradual roll-out of optimizing its search results for mobile users by adding a “mobile-friendly” label to search results that are considered “mobile-friendly.” This change has been rolling out globally over…
Cherryland Electric Cooperative and Oneupweb Team Up
“Oneupweb went well above and beyond and gave us back an online presence that truly captures the spirit of our organization” We are excited to announce the launch of the redesigned website for Cherryland Electric Cooperative. Cherryland is a member-owned electric utility that serves over 33,000 members in Leelanau, Grand Traverse, Benzie, Kalkaska, Wexford, and…
What To Expect When You’re Expecting A Website Redesign
The web design guide that reassuringly answers the questions of expectant site owners, from the planning stage through maintenance. Featuring a stage-by-stage look at the growth of your website and complete sections on category-specific needs, your role in the process, choosing an agency—and more. Surgeons provide their patients with a thorough overview of the surgery….
33 Web Design Terms You Need to Know
HTML, CSS, CTA, RSS, RGB—it’s easy to be confused by the myriad of terms floating around the web. But, when it comes to designing and managing your website the more familiar you are with the jargon the better prepared you are to communicate with your team. For this reason we have compiled 33 need-to-know terms…
Google’s New Effort to Improve Mobile Search
As we know, Internet usage via mobile devices has overtaken access by desktop, and Google, as is its wont, is adjusting accordingly, so that it can continue to dominate search. The big G recently announced that if mobile searchers are thinking of clicking through to a specific page, and that page redirects users to a…
5 Fantastic Websites that Encourage You to Play With Your Food
As a creative medium, the Internet has given brands not just a new advertising channel, but new opportunities to entertain, educate and intrigue us. These five food websites remind us of what we knew when we were young—that playing with your food is fun—and present inspiring interactive experiences that strengthen the bond between us and…
Does My Landing Page Suck? 7 Questions To Ask Yourself
Your media buys are targeted. Your ad creative – brilliant. The click-through-rates have never been better… but leads aren’t pouring in. My friend, your landing page just might suck. Ask yourself these 7 questions to start building more successful landing pages, and get the most out of your ever diminishing advertising budget. 1. Is My…
“Make the Logo Bigger!” 5 ROI-Killing Requests You’re Making of Your Marketing Agency
I know what you’re thinking. What makes me, the Director of Sales & Marketing for an agency, qualified to write such a post and expect any of you to think it’s unbiased? Before you draw your gun from the holster determined to blow holes, know this, I wasn’t always on the agency side. Not only…
Oneupweb Webinar: Optimizing Site Navigation for Conversion
Site navigation is more than just a directional guide. Designed properly, it’s a critical marketing tool. Optimized site navigation reinforces personal value, communicating relevance, establishing brand authority and personalizing user experience. Navigation design based on market research and customer data means stronger site performance, improved lead qualification, increased conversion rates and more. On Friday, March…
Cage Match! WordPress, Joomla, and Drupal!
Anytime we get rolling on a site redesign project, we always have to tackle the question of which CMS is “best”. And anytime we’re working on a publishing site, at some point in the conversation we’re going to compare WordPress, Joomla, and Drupal. All 3 CMS have very devoted (and ardent) supporters. You can, without…
Responsive What, Responsive Who?
I’ve been speaking with several people in the higher education market, and a topic that keeps coming up is mobile marketing and a need to reach a mobile audience. Whenever I have this discussion, one of the first questions I ask is whether the website is “responsive.” Sometimes, they don’t know what that really means….
Forget the Fold. Embrace the Scroll.
Back in the olden days of the Internet—the mid 1990s—the average user did not know how to scroll down a web page to access additional content, but times have changed. Almost 20 years later, users are now extremely familiar with scrolling, so much so that in 2011, Apple removed the scrollbar from their operating system,…
