3 Ways You Can Use Animated GIFs in Your Digital Marketing

Posted on in Blog

Whenever someone mentions a GIF (pronounced “Jiff,” like the peanut butter), you probably think about a short, funny clip, often featuring a cute animal or a little bit of schadenfreude.

You know, something like this:

anigif_enhanced-buzz-12659-1385050810-20 anigif_enhanced-buzz-13587-1385050619-14


They’re not all that way. GIFs can be useful for marketers, too. Given their popularity (thanks, social media!) and their shareability, GIFs are a great way to engage your audience.

Think about what Joe Puglisi, the Senior Creative Strategist for Buzzfeed, said about them: “If a picture is worth a thousand words, a GIF is worth 10,000. GIFs are a mini-vehicle for storytelling, capturing emotions and communicating them in a concise way that words and pictures alone cannot.”

Are you using GIFs in your marketing efforts? If not—you should be! Here’s three ways you can start:

1. Announce a New Product or Service.

Nike, American Apparel, Boden Clothing and others have used GIFs to announce a new product or service. Here are some examples:

Nike Recently used an Animated GIF to reveal a New Shoe.


American Apparel  used it to launch a new Nail Polish


Harry and David announcing a Sale for Holiday Items


Boden Clothing


2. Liven Up Emails or Landing Pages.

Before GIFs, the best you could do with an email or a landing page was to include some pretty imagery. Now, you can incorporate a GIF to bring these marketing tools to life. One study showed that adding an animated GIF to an email resulted in 12% more sales. Here are some examples:

anthropologie-animated-creative-email-marketing-campaign-pinterest kennethcole

3. Draw Attention to a Call-to-Action.

The animation doesn’t have to be complicated. Simplicity can also be effective, as seen in these examples. A little animation helps draw the reader’s attention to your calls-to-action, increasing the change of conversion.

Fred-Flare Method

Animated GIFs aren’t just for entertainment anymore. Think about incorporating them into your marketing efforts. If you need help, just give us a call.

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