Blog
Do you NEED custom reports or do you WANT them?
It’s no secret that one of the great advantages to digital marketing is the ability to track and analyze dollar for dollar, just how well campaigns are working. So much so, that over the last couple of years I’m seeing a real rise in the number of marketing teams who are really, truly embracing their…
Google’s New Effort to Improve Mobile Search
As we know, Internet usage via mobile devices has overtaken access by desktop, and Google, as is its wont, is adjusting accordingly, so that it can continue to dominate search. The big G recently announced that if mobile searchers are thinking of clicking through to a specific page, and that page redirects users to a…
5 Fantastic Websites that Encourage You to Play With Your Food
As a creative medium, the Internet has given brands not just a new advertising channel, but new opportunities to entertain, educate and intrigue us. These five food websites remind us of what we knew when we were young—that playing with your food is fun—and present inspiring interactive experiences that strengthen the bond between us and…
Digital DIY—Operate At Your Own Risk
Digital marketing isn’t as dangerous as, say—mining or something. But it can get pretty technical. So much so, it’s easy to miss some key details. Yesterday, our brand manager Marta was showing me how to put together an email template in HubSpot. She herself is HubSpot-certified (and Google AdWords-certified; and an all-around pretty savvy marketer…
Marketing Tip of the Week: If You Do It—Put Some Budget To It
This Week’s Tip: If You Do It—Put Some Budget To It. Allocate enough time and resources to make it happen. To see real results, don’t do it halfway. In case you missed it, Check out and share last week’s marketing tip!…
Women—Make Sure You Practice Confidence
I recently read an article on the confidence gap many women professionals are burdened by. Yep—I get it—and I witness it often. First I read the article published in The Atlantic a few weeks ago and then I followed up with an article published on the same topic (counterpoint) in The New Yorker. Interestingly enough,…
Does This Ad Make Me Look Gay? 5 Brands Hitting the LGBT Marketing Sweet Spot
With Pride Month kicking off today, we wanted to turn the spotlight on 5 brands that are hitting the LGBT sweet spot and gaining support from the wider market along the way. With a nearly $800 billion dollar market share and quickly expanding, the LGBT community is a prime audience for brand growth across a…
Don’t Discount Google+ Yet
Okay, so Vic Gundotra, who led Google+, has left the company. And yes, plenty of sources, like TechCrunch, have reported that the G+ employees have migrated to other teams, which suggests a major shift or complete shutdown. But here are four reasons why you shouldn’t count G+ out yet. Reason #1: Google+ Is Not Facebook,…
How Journalism Helped This SEO Get Good at the Internet
The job outlook looks bleak for bowling alley pinsetters. Same for typewriter salesmen, travel agents and switchboard operators. So why would anybody want to study print journalism at a time when newspapers are shutting down, circulation is drying out and newsrooms are doing the opposite of hiring? In 2008, this was a very real question….
4 Things Coaching Taught Me About Operations
Anyone who has had to work with me for more than about a week, knows that I have a special place in my heart for metaphors and analogies. So when the crew asked me to compare my role as Director of Operations to my years as a coach, I was pretty sure this was some…
Is Email Marketing Something That We Should Consider?
If your digital marketing strategy were a family portrait, email marketing would be the red headed stepchild. Let’s give it a makeover… Why does it matter? Because it works! Whether you’re a business that offers products or services that tie to an E-commerce site or you’re a consulting firm that sells high price services, email…
5 Things Star Trek Taught Me About Account Management
Eric Lingaur here, Oneupweb Account Manager. A few of us at Oneupweb secretly (or not so secretly) enjoy Sci-Fi. We each have our own favorite franchise or series ranging from Star Wars to Battlestar Galactica to my favorite Star Trek. I’ve been a Trekkie for as long as I can remember and something that always…
