Blog
What Is Oneupweb?
Often I’m asked, “What does Oneupweb do?” Seems like that should be an easy answer—and on the surface it is. The so called elevator pitch goes something like this: Oneupweb is a full service digital marketing agency providing everything from strategic planning, website development, online advertising and content marketing. Sounds special, right? Not really. To…
Facebook’s New Ad Format: 3 Things You Need to Know
Social media marketers take heed: Facebook is rolling out a new design format for ads that appear in the right-hand column next to the News Feed. The key differences: they’re bigger and there will be fewer of them. The Facebook for Business blog reports this updated look “will make the right-hand column ads more visually…
Up Close & Personal : 3 Insights About Today’s Business Buyer
Someone called last week and said, “Carly, your blog posts are ridiculously awesome, but they all have a recurring mandate; know your audience. Can you please help me with that part!?!” No, actually, no one called and said that. Or emailed. Or left it in a comment. (But that’s ok, I will keep writing for…
A 5-Step Approach to Getting Started with Content Marketing
I’ve been traveling the past eight days with two of my staff, meeting with clients and prospects of mid-sized B2B companies in a variety of sectors. The one-on-one exchange has been one of the biggest benefits of this trip—far more productive than sitting at a trade show trapped in a booth, staring across the aisle…
We’re Excited about Twitter’s Redesign & Why You Should Be, Too
After much anticipation, Twitter has finally announced that it will be rolling out a new profile page design for all users. The most anticipated change is the inclusion of a larger, more visually impactful header image for profile pages, as well as the complete removal of background images. But wait there’s more! Not only has…
“Make the Logo Bigger!” 5 ROI-Killing Requests You’re Making of Your Marketing Agency
I know what you’re thinking. What makes me, the Director of Sales & Marketing for an agency, qualified to write such a post and expect any of you to think it’s unbiased? Before you draw your gun from the holster determined to blow holes, know this, I wasn’t always on the agency side. Not only…
That’s No Moon: 3 Things You Need To Know About Google Universal Analytics
In the pivotal scene of one of the greatest movies of all time, Star Wars, Davish “Pops” Krail and his squad of Y-wings are making a run in the trenches of the Death Star, when suddenly bolts of lasers tear through two of his squadmates. “Lost Tiree, lost Dutch,” Pops manages, “They came from…behind,” he…
Why Michigan? Why Anything Difficult?
Some recent work in Florida reminds me what Oneupweb is all about, and the importance of writing your own story. Since our company’s founding in 1996, we’ve worked with a lot of folks in a lot of places. From New York to Minneapolis, Chicago to Portland, Dallas to Charleston and everywhere in between, Oneupweb’s account…
I Want All the Brains: A Non-Zombie Approach to Client Success
Your account managers seem to be perpetually on a client call. Your developers are always wearing headphones. And your creative team is—ugh—all the way at the other end of the floor. You have the feeling you should be chatting more, throwing around ideas, but you can’t seem to make it happen. Sound familiar? Even if…
Digital Marketing: It’s Expensive
Run a search on how much digital marketing costs or how to calculate an annual marketing budget. There are hundreds of results. There are few clear answers. You’ll find plenty of opinion on the pros and cons of hourly vs. project-based pricing. There’s a growing school of thought urging CMOs to think of marketing dollars…
Oneupweb Webinar: Optimizing Site Navigation for Conversion
Site navigation is more than just a directional guide. Designed properly, it’s a critical marketing tool. Optimized site navigation reinforces personal value, communicating relevance, establishing brand authority and personalizing user experience. Navigation design based on market research and customer data means stronger site performance, improved lead qualification, increased conversion rates and more. On Friday, March…
Formal RFPs : 4 Ways to Guarantee the Responses You Want
It’s spring time (close enough) and you can smell the marketing and advertising RFPs getting ripe on the vine. They’re ready to be launched into the world seeking fruitful new agency partners and creative brilliance. Or at least, that’s the idea. If you’ve lived through the process on either side, you know that it rarely…
