Blog
Perfection: Pro Infirmis’ Richly Human Campaign
Pro Infirmis, a Swiss charity advancing awareness for people with disabilities, recently unveiled its “Because Who Is Perfect? Get Closer” campaign. It’s a wonderfully human campaign and it demonstrates the power of the human side of marketing. Think about the following: the model family in the latest luxury car commercial; the house they…
Pantone Announces 2014’s Color of the Year: Radiant Orchid
About this time every year, color-obsessed designers begin checking the Pantone website for that oh-so-important announcement. What will be next year’s color? Will it be warm or cool? What color will be the trend for 2014? Is it going to be orange, red, blue or something else entirely? Today, we found out. Radiant Orchid will…
B2B Holiday Remarketing :: Paid Media
Is remarketing advantageous to B2B companies? We say, yes! Remarketing—showing relevant ads across the web to people who have previously visited your site, is nothing new to B2C advertisers (and if it is we need to talk!). But you might be surprised to learn that remarketing during the flurry of online holiday buying is a…
Point, Click and Shake Hands: Personal Value in Ecommerce
In a great article on the importance of humanizing brands in improving ecommerce loyalty, Chris Malone outlines his study’s findings that “online shoppers at ‘multi-channel’ retailers such as Best Buy, Macy’s, Sears and Walmart reported much higher customer loyalty than those who had only made in-store purchases.” The bottom line: personal value matters. Many of…
Modern-Day Marketing Is Storytelling–Be Authentic, Be Honest
What can “hygge” and “guanxi” teach marketers about storytelling? For starters: be honest; be authentic. Foreign words that don’t adequately translate to English have always fascinated me. The Danes, for example, have their hygge, which is closely related to comfort, but more accurately describes that very specific warmness/safeness/placidity you feel when you’re around a fire…
Happy Thanksgiving from Oneupweb
Thanksgiving is, perhaps, my most favorite holiday. It’s not simply the act of coming together in celebration or of seeing friends and family—it isn’t just about the food or the football, although those things are nice. It’s everything about it. Heck, even the reciprocity within just the word “Thanksgiving” is a wonderful thing. Be thankful….
Google’s Earnings Call Reveals Huge Surge in Mobile Traffic to YouTube
How much mobile traffic does YouTube receive? The numbers may surprise you. In its most recent earnings call, Google reported 40% of YouTube traffic is now derived from mobile users—a figure that’s up 25% from 2012 and one that crushed the percentage of traffic the social media video giant saw from mobile users in 2011,…
Google Announces Shopping Campaigns
Google has announced the creation of Shopping campaigns, a new type of campaign for Product Listing Ads. These campaigns will bring new functionalities to the already popular Google Shopping product. One of the most important is the ability to browse product inventory in AdWords and build product groups for items you want to bid on….
Apple Overtakes Coke as Top Brand
Times are changing and one brand has ousted a 13-year leader in having the “world’s most valuable brand.” Since 2000, Coca-Cola has held that title, but chances are, it’s not going to be a surprise who took the # 1 spot: Apple. The rate at which Apple rose to number one is astounding. Just two…
Rescheduled WEBINAR: RESPONSIVE DESIGN & YOUR MOBILE AUDIENCE
You’re invited! Join us for a free webinar: Responsive Design and Your Mobile Audience on Tuesday, November 5th, 2-3pm EST. 1.5 billion people use mobile devices to access the internet, and Google is now penalizing websites that are not mobile friendly. Is your website responsive? Still unsure what responsive design is all about? Oneupweb’s Director…
How Yelp Can Help (Improve Your Bottom Line)
You’ve probably heard of or even contributed to third-party review sites like Yelp, but did you know that having a business presence in these spaces can boost your brand awareness and deliver valuable customer insights? Merchantwarehouse.com recently conducted a survey of 800 small business owners to find out how they are affected by Yelp. They…
Pinterest Begins Testing Promoted Pins
The inevitable shift toward promoted pins on Pinterest is upon us and marketers couldn’t be happier. The social-bookmarking company announced that it plans to start testing promoted pins, but they didn’t give a start date or divulge the names of the participating businesses. This is the natural progression for Pinterest, especially since releasing “rich pins”…