Blog
Changes You Missed In Search Marketing
We get it—you’re busy; your time is valuable. So let’s cut to the quick and fill you in on some key search marketing updates you might have missed. From the desk of Krista Olson, Oneupweb’s very savvy SEO/Content Marketing Manager (who also happens to make delectable veggie entrees and has been known to cite Osho,…
Business Owners: Stay on the Front Line
When I started my web design business in 1996, the commercial internet was in its infancy. Back then, I was a Lone Ranger. I taught myself how to code, I answered the phone, met with clients, designed, did collections, negotiated contracts, marketed my business and I learned. I did it all because that’s what you…
Motherhood & Executive Marketing Positions. Can They Work Together?
I heard the words fall from my mouth two days ago in a conversation with a peer. She was asking me about my decision to maintain a career rather than become a stay at home mom. Her: “Did you consider not going back?” Me: “Sure. I had to ask myself, is it possible to maintain…
3 Insanely Simple Steps to Keep Business Growth Painless & Productive
Leading a small company has its challenges. As the owner and CEO of one myself, each day is something I can get excited about. Each day can also bring some dread because I never know just what it will hold. There are lots of trials by fire and shoot-from-the-hip situations but it’s my experience that…
How to Fail Quickly at Blogging; AKA: Blog Post Kryptonite
I should have called this post “WEBINAR RECAP: Big Data.” Would have been a sure fire way to sink it—fast. That’s not generally the goal. I know that. But if we’re talking about colossal failures, it would have been appropriate. Literally. Our worst performing blogs contain the following words: Webinar Recap Big Data Adding the…
Why Business Marketers are Jumping into Snapchat
I’ll be honest. I had no idea how to use Snapchat until a month ago. Yes, I live and breathe digital marketing on a daily basis, but I had no idea how or why I would want to use it. Snapchat is a mobile app that allows users to send doodled upon photos to contacts;…
What’s the Real ROI?
One of the most important decisions that any business, but especially growing mid-sized businesses, face is how and where to spend marketing dollars. This is compounded by the ever growing and shifting channels that are available; stay in print, go all digital, how to reach local, what’s the right mix and diversity…the questions can roll…
Does My Landing Page Suck? 7 Questions To Ask Yourself
Your media buys are targeted. Your ad creative – brilliant. The click-through-rates have never been better… but leads aren’t pouring in. My friend, your landing page just might suck. Ask yourself these 7 questions to start building more successful landing pages, and get the most out of your ever diminishing advertising budget. 1. Is My…
Breaking Down 5 Key Content Marketing Metrics
Your content marketing efforts are robust and coordinated. You’re creating videos, product pages, white papers, blog posts, promotional materials, and more across a variety of channels to drive sales and boost profits. But how do you measure the efficacy of those efforts, in a segmented and clear way? We break down five key content marketing…
5 Key Statistics about Digital Offers and Couponing
Growing up, I remember going to the grocery store with my mom. She’d bring a wrinkled, worn out envelope with her, every time. Inside were several crumpled, half-torn thin pieces of newspaper or magazines—items cut and saved to be used on household essentials; things like fabric softener, peanut butter and apple juice. Couponing has changed…
7 Ways to Fail Better – Your Guide to Jump Starting A/B Testing for PPC Ads
So you’ve started a Google AdWords campaign. You have a campaign configuration that makes sense. You’ve selected keywords that are relevant to your business, and you’ve narrowed down your geographic targeting and day-parting. Now you want to get the most out of your ads. A/B Testing is a great way to optimize your click-through-rate, learn…
5 Tips for Better Business Blogging
Does your business have a blog? Is it driving new traffic to your website? Is it being used to speak to industry news or trends that are meaningful to your customer base? Blogging can be a potent tool for attracting new visitors to your company website. It can also deepen engagement with existing customers, develop…
