Blog
Google Introduces Hummingbird
This Hummingbird algorithm helps Google serve answers in the search engine results page through its Knowledge Graph, and helps Google attribute further meaning behind words. …
Google’s Keyword Tool Yields to Google’s Keyword Planner
In the wake of Google’s Enhanced Campaigns roll-out, Google has announced a new tool: Keyword Planner, which replaces Keyword Tool. Google’s Keyword Tool was a huge help for paid media marketing managers across the board. It provided access to match type data for search volume, device targeting, and filtering closely related search terms. While some…
iOS 7 Safari: 3 Improvements, 4 New Hurdles
Apple recently released iOS 7, its latest operating system for the iPhone, iPad and iPad Touch. iOS 7 is the default for the new iPhone 5S and 5C models, but owners of some older Apple devices can also download it and update their older operating systems. So, what does this mean for web development? Like…
Yahoo! The Logo is Dead, Long Live the Logo
The new Yahoo! logo is here (below). And after 30 days of anticipation, gone are the jostled letters and oversized serifs of yesteryear. In its place is a logo that seems intended to reflect the streamlined direction that Yahoo! and its related properties have been moving toward over the past year. No matter what your…
Google’s Pending Sitelink Update Offers New Functionality, Great Opportunity
On September 23rd, Google will automatically update all sitelinks to a new, upgraded format, which includes a lower, 25-character limit and specific landing page for each sitelink. This offers tremendous opportunity with the upcoming holiday shopping season. This gives e-commerce companies a great way to showcase Black Friday specials or to inform customers about the…
LinkedIn Launches University Pages, Lowers Age Requirements
The launch of University Pages brings more attention to the expanding market share and functionality of LinkedIn. The new college profile allows members to see how many of a school’s alumni are on LinkedIn, a breakdown of the main industries they work in and a list of top graduate employers. An estimated 200 universities have…
The Virtuous Business
At Oneupweb, we like to celebrate Good Humans. As humans, we should all strive to do the most amount of good with the time we’re given. Today, let’s recognize Good Businesses—because, after all, what is a business but the sum of its people. In our social media channels over the past couple of months we’ve…
Improving Your School’s Retention
As many as one in three college freshman won’t return for their sophomore year, according to a recent study by U.S. News & World Report. This may be indicative of a lack of connection between the student and your university, so apply relationship marketing tactics to your retention strategy. Let’s take a quick look at…
Google PLAs Threaten Amazon
Google continues to expand its reach beyond traditional PPC with nearly 10,000 U.S. advertisers now using Google Product Listing Ads (PLAs) in their paid media marketing. Can Amazon keep market share? PLAs include product photos with prices and links to the seller’s site on the upper portion of Google’s SERP. With new sellers launching PLAs…
Web Design Trends; So Hot Right Now
Have you ever wondered if there was more to life, other than being really, really, ridiculously good looking? – Derek Zoolander Have you ever wondered if there was more to web design, other than being really, really, ridiculously good looking? Okay, I’m clearly understating an obvious fact—of course there’s more to web design than that….
Google to penalize poor mobile performance
Mobile usage continues to rise. With 91% of U.S. adults owning mobile phones and over 60% of those being smartphones, it’s no secret that the shift to mobile search is becoming increasingly important. In response to the shift in device usage and user demand, Google announced recently that they will begin penalizing sites performing poorly…
5 Facebook Cover Image Tips
Facebook reported that monthly active mobile users are up 18% year-over-year in the US. That means your presence on Facebook is increasingly important, and if there is any truth to saying, “You never get a second chance to make a first impression,” then you better start with your Facebook cover image. Now that Facebook has…