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Google’s Earnings Call Reveals Huge Surge in Mobile Traffic to YouTube
How much mobile traffic does YouTube receive? The numbers may surprise you. In its most recent earnings call, Google reported 40% of YouTube traffic is now derived from mobile users—a figure that’s up 25% from 2012 and one that crushed the percentage of traffic the social media video giant saw from mobile users in 2011,…
Google Announces Shopping Campaigns
Google has announced the creation of Shopping campaigns, a new type of campaign for Product Listing Ads. These campaigns will bring new functionalities to the already popular Google Shopping product. One of the most important is the ability to browse product inventory in AdWords and build product groups for items you want to bid on….
Apple Overtakes Coke as Top Brand
Times are changing and one brand has ousted a 13-year leader in having the “world’s most valuable brand.” Since 2000, Coca-Cola has held that title, but chances are, it’s not going to be a surprise who took the # 1 spot: Apple. The rate at which Apple rose to number one is astounding. Just two…
Rescheduled WEBINAR: RESPONSIVE DESIGN & YOUR MOBILE AUDIENCE
You’re invited! Join us for a free webinar: Responsive Design and Your Mobile Audience on Tuesday, November 5th, 2-3pm EST. 1.5 billion people use mobile devices to access the internet, and Google is now penalizing websites that are not mobile friendly. Is your website responsive? Still unsure what responsive design is all about? Oneupweb’s Director…
How Yelp Can Help (Improve Your Bottom Line)
You’ve probably heard of or even contributed to third-party review sites like Yelp, but did you know that having a business presence in these spaces can boost your brand awareness and deliver valuable customer insights? Merchantwarehouse.com recently conducted a survey of 800 small business owners to find out how they are affected by Yelp. They…
Pinterest Begins Testing Promoted Pins
The inevitable shift toward promoted pins on Pinterest is upon us and marketers couldn’t be happier. The social-bookmarking company announced that it plans to start testing promoted pins, but they didn’t give a start date or divulge the names of the participating businesses. This is the natural progression for Pinterest, especially since releasing “rich pins”…
Google Introduces Hummingbird
This Hummingbird algorithm helps Google serve answers in the search engine results page through its Knowledge Graph, and helps Google attribute further meaning behind words. …
Google’s Keyword Tool Yields to Google’s Keyword Planner
In the wake of Google’s Enhanced Campaigns roll-out, Google has announced a new tool: Keyword Planner, which replaces Keyword Tool. Google’s Keyword Tool was a huge help for paid media marketing managers across the board. It provided access to match type data for search volume, device targeting, and filtering closely related search terms. While some…
iOS 7 Safari: 3 Improvements, 4 New Hurdles
Apple recently released iOS 7, its latest operating system for the iPhone, iPad and iPad Touch. iOS 7 is the default for the new iPhone 5S and 5C models, but owners of some older Apple devices can also download it and update their older operating systems. So, what does this mean for web development? Like…
Yahoo! The Logo is Dead, Long Live the Logo
The new Yahoo! logo is here (below). And after 30 days of anticipation, gone are the jostled letters and oversized serifs of yesteryear. In its place is a logo that seems intended to reflect the streamlined direction that Yahoo! and its related properties have been moving toward over the past year. No matter what your…
Google’s Pending Sitelink Update Offers New Functionality, Great Opportunity
On September 23rd, Google will automatically update all sitelinks to a new, upgraded format, which includes a lower, 25-character limit and specific landing page for each sitelink. This offers tremendous opportunity with the upcoming holiday shopping season. This gives e-commerce companies a great way to showcase Black Friday specials or to inform customers about the…
LinkedIn Launches University Pages, Lowers Age Requirements
The launch of University Pages brings more attention to the expanding market share and functionality of LinkedIn. The new college profile allows members to see how many of a school’s alumni are on LinkedIn, a breakdown of the main industries they work in and a list of top graduate employers. An estimated 200 universities have…