Resources Video

a man, left, and woman explain what is content marketing

Why Content Marketing Is Important

If you’re wondering, “What is content marketing?” but don’t want to ask the team, get the info you need in this article and video. It’s a widely defined term. …

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a professional looking female marketer

What Is Local SEO and Why Do I Need It?

Local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. Organizations that rely on location-based searches, such as restaurants, auto repair shops or healthcare providers can use local SEO optimization techniques to reach more customers…

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Web coding on a computer screen.

Beyond the Marketing Minute: WCAG 2.1 Compliance Tips for Designers

On June 5, 2018, the World Wide Web Consortium (W3C) published WCAG 2.1, the newest version of Web Content Accessibility Guidelines for how web designers and UX professionals should make websites and all digital technology accessible to people with disabilities. Now, we dive into how to comply with the guidelines on your website. Is WCAG…

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Celebrating National Wildlife Day With Oneupweb

What does nature sound like? Our National Wildlife Day video aims to show just that. It was shot in the woods behind our office at The Village at Grand Traverse Commons. We’re headquartered in Traverse City, Michigan, what we believe is one of the most beautiful areas. The expansive Great Lakes are seen from bluffs…

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Videos That Never Were :: Bow Hunting

Sometimes prospects come in the door and, for whatever reason, work doesn’t continue from there. It’s a natural part of being a marketing company. We never want to be the wrong fit for someone but that doesn’t mean we aren’t still proud of the products we create for them. Take, for example, this video we…

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Beyond the Minute: 7 SEO Myths Debunked

Search engine optimization is something we as digital marketers use every day. These are some of the most common myths surrounding our business. The benefits of SEO shouldn’t be disputed any longer, so let’s lay these myths to rest: 1. Myth: SEO doesn’t work. Truth: Simply put, yes, it does. Search engine optimization delivers organic…

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laptop on desk with google open on screen

The Tools for Successful Web Page Optimization: Beyond the Minute

There’s science behind the SERP. Results brought to the top of a Google search are there after careful web page optimization. It’s a little keyword research, a sprinkle of image attributes and a dash of coding that makes up the secret formula for a well-optimized page. Lucky for you, this blog has all the web…

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a man prepares to film a man and woman sitting on stools

Best Marketing Video Apps: Beyond the Minute

If you tuned into our Monday Marketing Minute on the rise of video marketing then as a marketer you know that video is not something you can ignore. But what if you don’t have the budget or resources to have professional video produced for your channels? Producing your own videos may seem too challenging, but…

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ronda rousey, a professional wwe wrestler smiles while wearing black framed glasses

Oneupweb Client Focus: Ronda Rousey

In the summer of 2018, Ronda Rousey approached Oneupweb with a unique challenge. Deep into her new career as a WWE superstar, she had no platform for directly reaching her fans on her terms. For years, the only communication Rousey had with her fans was through the media, but the ESPNs or TMZs of the…

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woman with very short purple hair poses for a selfie

How to Make the Most of Myspace: Beyond the Minute

In today’s marketplace, you can’t afford to leave any stone unturned when it comes to promoting yourself and networking on social media. Myspace, the king of social media, is still (and will always be) the best way to gain recognition, interact with a dedicated community of followers, and show the world your intrinsic cool. Why…

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April Fools’ Day Prank Video

Ah, April Fools’ Day … As you know, the Oneupweb office likes to have fun. April Fools’ Day is the perfect occasion to do just that. By – you know, pranking our coworkers, filming it and publishing it out into the World Wide Web. Have you ever wanted an April Fools’ Day prank you can…

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Graphic for Oneupweb's Monday Marketing Minute.

Helping Your Franchise Stand Out

Every week, we give you our Monday Marketing Minute. It’s filled with industry tips, news, trends and more. This Monday, Freddy and Ashley help you identify five easy ways franchise marketing can help your franchise business stand out from the crowd. Watch the video and check out the transcript below. You can also watch other…

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