If you tuned into our Monday Marketing Minute on the rise of video marketing then as a marketer you know that video is not something you can ignore.
But what if you don’t have the budget or resources to have professional video produced for your channels?
Producing your own video can sound scary, but it doesn’t have to be. All you really need is a smartphone and a few of the right marketing video apps.
Let’s Start With the Basics
An application on your phone will only get you so far. Let’s cover the basics of properly shooting video before diving into the world of apps.
- Hold your phone horizontally, not vertically. Unless you’re creating a video specifically to be shared on a platform like IGTV or your Facebook story, video should be horizontal.
- Find the best light. No video is going to look good if it was shot in a low-light environment. Do your best to incorporate natural light into the setting. You’ll be surprised at how much it changes the quality of video. Tip: Make sure the light source is hitting your subject’s front.
- Do your best to capture good audio. There are several microphones you can input into your smartphone for better audio quality, but often, it requires nothing more than finding a quiet place to record. Tip: Snap your fingers a couple times in the room you’ll be shooting in. If you hear an echo, it’s not a great place to record sound.
- Stabilize your phone somehow. Whether you invest in a cheap tripod, or simply set your phone on a solid surface, your video will look 10x better when it’s not shaking all over the place. Tip: If you’re really stuck, hold your phone with two hands and tuck your elbows in close to your body, creating multiple contact points which help stabilize your phone.
- When in video-shooting mode on your phone, lock your focus by pressing and holding your finger on your subject. (Android users will press a small “lock” button on the right side of your phone’s screen.) This means that even if you move your phone away accidentally, it won’t change focus to something else. It also locks your exposure so your phone doesn’t get tricked into changing mid-shot.
- To manually set exposure, lock it, then move your finger up and down on your phone’s screen until it looks how you want it.
Best Marketing Video Apps
The tips above will set you apart if you do it right. If you’re interested in your life being made easier with the help of a video filming application, check out Oneupweb’s favorites below. You likely won’t need to purchase all these video shooting and editing apps – play around until you find one you like and feel comfortable working with.
Filming and Editing Apps
FiLMiC Pro – $15.99 one-time purchase
FiLMiC Pro, which is the 15th-most downloaded photo & video app in the App Store, is for someone with a little more camera experience than the average marketer. When asking our video team about its best features, they said it was hard to pick. “It does everything, it is replacing me!” was their overall feeling about this app. (Don’t worry about the job security of our video team though, we still need someone to push the button.)
You’ll film directly within the app to create videos that you can tweak and adjust as you go. It has options for slow-motion and fast-motion, color correction and more. You can even shoot video from outside the app and use FiLMic Pro just for editing, if you so choose.
Our Favorite Features:
- High speed frame rates of 60, 120, 240 fps (hardware dependent). Which means it can shoot in slow motion.
- Up to a dozen different resolutions and aspect ratios.
ProCam – $5.00 one-time purchase
Unlike FiLMiC Pro, ProCam is only compatible with iOS devices, but it is also significantly less expensive. With over 6.5 million users, ProCam, now in its 6th version ranks #19 in the App Store for Photo & Video. Another, advanced/beginner app, ProCam boasts a wide variety of shooting modes and resolutions.
You’ll also create video right from within the app, manipulating the settings to get your desired result. We love how they have tutorials for photo/video help on their website. You’re able to edit your video right in the app, too, to add things like background music and splice clips together.
Our Favorite Features:
- Shoots in 4K
- Built-in time-lapse feature
Ripl – FREE
Ripl is great for the beginner video marketer that is looking to make a lot of quick and easy video content for their social media channels. As a matter of fact, the first line in their description on the app store states “no design or editing skills required!” Those of us without any designer skills get particularly excited by this app.
It has pre-made designs, photos and more in the app so you just have to add text to make your social videos. You can import your own videos and photos, but you can’t film from directly within the application.
Our Feature Picks:
- There are over 250 templates to use to create your video
- In-app analytics for any videos you share to social media from the app
Videoshop – FREE
Another great, free, video editing app is Videoshop. It has 4.8 stars in the App Store and boasts a “fast and easy” user interface. For a free application, it’s video editing made easy and the opportunity to shoot within the application is just a bonus.
You can also import media to the app for editing. You can add text to videos, music, filters and more.
Our Favorite Features:
- It has a very cool “stop motion” filming option
- You can choose between a 1:1 ratio and 3:4 ratio
Photo Editing Apps
Although not really a video editing app, photo editing, will help you create beautiful title slides, and more, for your videos.
For example, Under Ink, a top-rated app in the iTunes store, helps you transform your photography into eye-catching works of art with over 100 different unique fonts and 82 font color options. Play around with 3-D text and shadow tools to bring together the perfect title slide for your video.
Our top-recommended apps are listed below, but don’t be afraid to play around until you find your favorite:
- Snapseed – FREE – This has 29 tools to edit your photos, including an HDR mode and filters (if you were tired of Instagram’s.)
- PhotoPills – $9.99 one-time purchase. If you’re wondering why it’s so expensive, it helps you plan when to take great photos out in nature. It’s a pretty unique photo editing app.
- Under Ink – FREE – This app will help you add creative text to photos. It’s great for making a special thumbnail for videos or within social media.
- VSCO – FREE – This app has taken social media photography by storm. It has a free and a pro version. The free version has preset filters and standard editing tools, with more features for the membership.
Some ways to use these edited photos in a video include:
- Intro slide – use a photo with your logo and a title of what the video is about.
- End screen on YouTube – so you can showcase other content you’ve created.
- Slide share – these eye-grabbing photos could be used as content of their own.
- Social media stories – these can send people to your videos or stand alone.
Obviously, nothing can compare to having a team of professionals work on your video marketing. But if you are just starting out in video or are working with a tight budget, using these apps is a great way to produce some quick and dirty video content for your brand.
If you need a little extra help with your video marketing, reach out to the team at Oneupweb to get started on something amazing!