Resources Resources

man smiling with elbow resting on podium

5 Ways to Win in a Zero-Click SERP

Google is making it less likely for users to click through to a website and has been for years. With the introduction of the local pack to featured snippets to local service ads, users can find the information they’re looking for in the SERP or on a Google product. We knew this, but it wasn’t…

Read More

user experience persona focus group sits around a table together

A Marketing Plan Template to Start Your Year Right

With the new year right around the corner, our office is busy with strategic planning for our clients and our own business. We’re sure yours is too. In the flurry of meetings, reviews and holiday parties, don’t put your annual plan off till the last minute. Use our digital marketing plan template to prep for…

Read More

Healthcare Marketing Manual: A Comprehensive Guide to Digital Strategies, Trends and Ideas

Healthcare is a very special business. Walking or rolling a wheelchair into an ER, dentist’s office or surgery center is certainly much more profound than walking into a Starbucks or interior design showroom. Healthcare is extremely personal and often high stakes to the person in need of it. It’s often complicated and always highly regulated….

Read More

branding consistency for franchises

The Importance of Branding Consistency for Franchises

Maintaining branding consistency when you’re a franchise is one of the most important tools for a successful business. Your franchise’s brand can be one of its most important business assets, if done correctly. It lures potential franchisees and helps to attract and retain your customer base. In this white paper, we discuss the importance of…

Read More

graphic of word cloud ear of corn with text next to it reading Why You Shouldn't Farm Out Your Content

Why You Shouldn’t Farm Out Your Content

Imagine you’re sitting down to write a letter to a friend. You’ll probably use a unique tone and a personal voice, one that reflects your relationship with that friend and your typical style of speech. Maybe you’ll reference a few shared experiences and inside jokes or fill your friend in on something you’ve discussed before….

Read More

A magic wand icon.

5 Simple Truths: Making Your CMO’S Life Easier

If your CMO ain’t happy, ain’t nobody happy Digital marketing is hard, expensive and your marketing budget is usually the first to go. That’s the truth—so what can you do about? Don’t make this any harder than it needs to be. Our “5 Simple Truths” white paper discusses: 5 simple truths about digital marketing How…

Read More

A graphic of a person in a circle.

5 Social Media Strategies You Should Steal Today

5 “big brand” social strategies you can apply to e-commerce Social media is the digital equivalency of word of mouth—one of the strongest commerce drivers. What tactics are the “big brands” using and how can you leverage them for your ecommerce efforts? At the heart of social media is simple, genuine interaction between people who…

Read More

An icon symbolizing "rotate."

Closed Loop Marketing

” Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain. The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are…

Read More

An icon of a house.

The Practical Guide to Google Local Listing for Franchisees

Your franchise’s guide to practical, tactical steps to gain traffic from local search Ok, Google—show me the nearest . National franchises: your locations operate at a local, community level. Are you leveraging Google’s local listings to the fullest extent possible? In our Practical Guide to Google Local Listings for Franchises, we discuss this and more….

Read More

A graphic of waves.

Swim With Sharks

In this whitepaper, Oneupweb expands on the “Swim with Sharks” article published in the September 12th Crain’s Detroit Business, detailing the digital marketing trends and tactics that are helping small and medium-sized businesses (SMBs) increase their market share….

Read More

An icon of a book with a bookmark.

Marketing And Strategy For Higher Education Institutions

Marketing is about more than just attracting students. Oneupweb’s white paper discusses business models and marketing strategies for the education market. Here’s what you’ll learn: How advancements in technology affect enrollment How changing your business model can offset cost How to identify your institution’s differentiators How to make your marketing efforts more holistic…

Read More

A mobile icon.

Responsive Design: Adapting To Your Mobile Audience

Are you reaching your audience where they are? 1.5 billion people use mobile devices to access the internet and Google penalizes websites that are not mobile friendly. Is your website responsive? Still unsure what responsive design is all about? Download our white paper. Highlights Include: What responsive design really means and how it affects your…

Read More