Resources Resources
Gravity Forms to Pardot Integration
A Guide for Successful Form Building Step 1 :: Building a Form with Gravity Forms For Gravity Forms documentation and training, please review the following resources: Official documentation from Gravity Forms YouTube tutorial – The only part of the video that applies is about creating the forms themselves. You will put them on your pages…
Cyber Security Information and Trends From Oneupweb and Safety Net
The internet is built upon the beautiful idea that everyone can have access to information and share ideas, thoughts, dreams and so much more. Unfortunately, there is no utopia, especially not online. There are a lot of people out there looking to steal information. More than 40 percent of cyber attacks target small businesses. Industries…
The Big Google Analytics Glossary
Google Analytics Definitions + Other Data Analytics Terms Trying to get better at data analysis? Need to present a digital marketing report to the board? This Google analytics glossary includes straightforward definitions for the Google Analytics terminology and general digital marketing terms you should know. Get into it! In 2020, Google announced Google Analytics 4,…
Healthcare Marketing Manual: A Comprehensive Guide to Digital Strategies, Trends and Ideas
Healthcare is a very special business. Walking or rolling a wheelchair into an ER, dentist’s office or surgery center is certainly much more profound than walking into a Starbucks or interior design showroom. Healthcare is extremely personal and often high stakes to the person in need of it. It’s often complicated and always highly regulated….
The Importance of Branding Consistency for Franchises
Maintaining branding consistency when you’re a franchise is one of the most important tools for a successful business. Your franchise’s brand can be one of its most important business assets, if done correctly. It lures potential franchisees and helps to attract and retain your customer base. In this white paper, we discuss the importance of…
Why You Shouldn’t Farm Out Your Content
Imagine you’re sitting down to write a letter to a friend. You’ll probably use a unique tone and a personal voice, one that reflects your relationship with that friend and your typical style of speech. Maybe you’ll reference a few shared experiences and inside jokes or fill your friend in on something you’ve discussed before….
5 Simple Truths: Making Your CMO’S Life Easier
If your CMO ain’t happy, ain’t nobody happy Digital marketing is hard, expensive and your marketing budget is usually the first to go. That’s the truth—so what can you do about? Don’t make this any harder than it needs to be. Our “5 Simple Truths” white paper discusses: The next time you hear a social…
5 Social Media Strategies You Should Steal Today
5 “big brand” social strategies you can apply to e-commerce Social media is the digital equivalency of word of mouth—one of the strongest commerce drivers. What tactics are the “big brands” using and how can you leverage them for your ecommerce efforts? At the heart of social media is simple, genuine interaction between people who…
Closed Loop Marketing
” Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain. The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are…
The Practical Guide to Google Local Listing for Franchisees
Your franchise’s guide to practical, tactical steps to gain traffic from local search Ok, Google—show me the nearest . National franchises: your locations operate at a local, community level. Are you leveraging Google’s local listings to the fullest extent possible? In our Practical Guide to Google Local Listings for Franchises, we discuss this and more….
Swim With Sharks
In this whitepaper, Oneupweb expands on the “Swim with Sharks” article published in the September 12th Crain’s Detroit Business, detailing the digital marketing trends and tactics that are helping small and medium-sized businesses (SMBs) increase their market share….
Marketing And Strategy For Higher Education Institutions
Marketing is about more than just attracting students. Oneupweb’s white paper discusses business models and marketing strategies for the education market. Here’s what you’ll learn:…
