Resources Resources
Developing a Marketing Strategy for Your Franchise Business
Here’s what you need to know: Why focus on improving digital marketing? If you’re like many franchisees, you might not use digital marketing to its full potential. Maybe you don’t believe the payoff will be worth your time, or you prefer to stick to the traditional marketing methods you’ve relied on for years. But if…
Google Optimize Guide
To keep up with the fast pace of digital marketing strategy, marketers rely on past experience or others’ data to make an informed guess about what is going to work. The key to making marketing more efficient is putting that guess to the test. A/B testing and multivariate tests are good ways to do that….
Cyber Security Information and Trends From Oneupweb and Safety Net
The internet is built upon the beautiful idea that everyone can have access to information and share ideas, thoughts, dreams and so much more. Unfortunately, there is no utopia, especially not online. There are a lot of people out there looking to steal information. More than 40 percent of cyber attacks target small businesses. Industries…
The Big Google Analytics Glossary
Google Analytics Definitions + Other Data Analytics Terms Trying to get better at data analysis? Need to present a digital marketing report to the board? This Google analytics glossary includes straightforward definitions for the Google Analytics terminology and general digital marketing terms you should know. Get into it! In 2020, Google announced Google Analytics 4,…
The Importance of Branding Consistency for Franchises
Maintaining branding consistency when you’re a franchise is one of the most important tools for a successful business. Your franchise’s brand can be one of its most important business assets, if done correctly. It lures potential franchisees and helps to attract and retain your customer base. In this white paper, we discuss the importance of…
Why You Shouldn’t Farm Out Your Content
Imagine you’re sitting down to write a letter to a friend. You’ll probably use a unique tone and a personal voice, one that reflects your relationship with that friend and your typical style of speech. Maybe you’ll reference a few shared experiences and inside jokes or fill your friend in on something you’ve discussed before….
5 Social Media Strategies You Should Steal Today
5 “big brand” social strategies you can apply to e-commerce Social media is the digital equivalency of word of mouth—one of the strongest commerce drivers. What tactics are the “big brands” using and how can you leverage them for your ecommerce efforts? At the heart of social media is simple, genuine interaction between people who…
Swim With Sharks
In this whitepaper, Oneupweb expands on the “Swim with Sharks” article published in the September 12th Crain’s Detroit Business, detailing the digital marketing trends and tactics that are helping small and medium-sized businesses (SMBs) increase their market share….
Healthcare Marketing and Lead Generation
When making healthcare decisions for themselves and loved ones, consumers are becoming more and more reliant on the Internet and their own social networks. Whether it’s patients and advocates going online to research symptoms and treatment options, or looking into the reputation and service offerings of a particular healthcare system, lead generation on the Internet…
