Resources

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Real Property Management Case Study: Franchise Development

Real Property Management is a nationwide leader in residential property management. Currently, the company has more than 300 franchise locations across the United States and Canada and is actively searching for high-quality leads who will become franchise owners. See how Oneupweb’s paid media team increased lead volume and lead quality for Real Property Management. The…

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Mr. Electric Case Study: Franchise Content Marketing Strategy

The Problem Mr. Electric, the country’s leading franchise of residential and commercial electricians, needed better results from their website content. They wanted to provide helpful blog content to bring organic traffic to the site, increase total brand impressions and improve their social media presence. At the same time, they wanted to drive more conversions. Oneupweb…

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franchise marketing playbook updated with post covid 19 data for franchisors seeking marketing help

Franchise Marketing Playbook

July 15, 2020: We updated the Franchise Marketing Playbook with relevant information for marketing during COVID-19. Get the updated Franchise Marketing Playbook now: Franchise marketing starts at the top. As a franchisor, it’s up to you to set the tone for your corporate brand and help franchisees find ways to translate that tone for local…

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Neighborly Case Study

Bringing Together the Best in the Home Services Industry The Dwyer Group had long been known as a leader in the home services industry, with brands like Mr. Rooter® Plumbing, Aire Serv®, Rainbow International®, Mr. Appliance®, Molly Maid® and Five Star Painting®. In 2018, recognizing the opportunity to turn single-brand customers into multi-brand customers, the…

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How to Promote Community Involvement for Franchise Businesses

Franchises make successful businesses because at their core they’re local businesses run by local business owners and members of the community. Franchisors need to understand this and give their franchisee owners opportunity to connect with the community and be involved. It’s a great way to promote a franchise business locally and nationally. Why Community Involvement…

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Local SEO for franchises written over a screenshot of a google map of hotels in New York

Local SEO for Franchises

The first thing to know about local SEO for franchises is that it’s not hard, but it can be a pain in the a$$. The second thing to know is that before investing in local SEO (whether through your own time or by hiring someone), you should take stock of how you and your competitors…

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Oneupweb employee at MIT Conference standing in front of poster that contains Oneupweb logo

MITcon 2019: What Franchisors Need to Know About Marketing & Technology

The big takeaway from this year’s Franchise Marketing Innovation & Technology Conference (MITcon) in Austin, Texas is to slow down and see the consumer through the technology. While “slowing down” seems like the wrong advice in a fast-moving industry like digital marketing, it’s important to fully understand why you’re investing in new technology or new…

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See you at Marketing Innovation & Technology Conference

What to Do in Austin While at MITcon

If you’re like us, you’re eagerly preparing for the upcoming Marketing Information and Technology Conference (MITcon) hosted by the International Franchise Association. If it’s your first time in Austin, you might be wondering where to start. Austin has a reputation as a great food town and hub for music, and recently it was named one…

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Beyond the Minute: What Is Local SEO and Why Do I Need It?

Put simply, local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. It means that when someone searches for “dentist Ann Arbor,” your practice shows up in the local pack. It means that when someone…

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Supplementing Your Corporate Marketing Budget With a Smaller Franchise Budget – A Breakdown

Do you know what your business is spending on marketing? On average, small businesses earning less than $5 million a year should be spending between 7 and 8 percent on marketing, while companies above that tend to spend closer to 11 percent. This shows that corporate budgets can be almost five percent more than small…

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The Practical Guide to Google Local Listings for Franchise Businesses

“If only I could get more traffic from Google … If only Google would take me out from under their thumb … If only I knew how much of my professional life would be catering to the whims strategic, user-centric updates of search engines … If only …” This guide does not provide insight into…

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A/B Testing for Franchises

Have you ever sat down with your marketing team to brainstorm ad copy, design a new website page, or select what questions you should be asking your website visitors to encourage them to convert on your forms? Typically, during these brainstorming sessions your team comes up with more than one good idea. So now what?…

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