Resources
Franchise Development and Economic Uncertainty
The franchise sector has outpaced the broader US economy in 2025 despite considerable economic uncertainty due to volatile trade policy, rising operating costs, and labor shortages in some sectors. There are signs of trouble in economic data, though, making the economics of franchising intriguing to prospective entrepreneurs. We looked at the recent performance of franchises,…
SEO, Location Pages and You: A How-To Guide
Holding a high search engine results page (SERP) position for each unique location improves the brand’s visibility within the service area or market. Local landing pages allow brands to connect more personally with their audience. In this piece, we’ll run through how to organize and make local SEO landing pages and provide a road map…
The Best 10 Franchise Opportunities in 2026
The franchise business model provides an accessible way to invest in a new business or expand current operations. From restaurants to home service brands, franchise businesses are influential in many industries. And with good reason! The aggregate benefits of shared marketing support, corporate training, recruiting resources, and institutional knowledge are considerable advantages for owner-operators. We’ve…
What Is Local SEO?
Nearly half of all Google searches have local intent, which means users are looking for products, services, and expertise right around the corner. Effective local SEO strategies ensure your franchise location or small business occupies the top of the search engine results page (SERP), growing brand awareness and driving high-quality leads. In this guide, we’ll…
Local SEO vs. National SEO: How to Optimize Your Approach
Search engine optimization (SEO) is a pillar of digital marketing, and within the field, there are several niche markets to meet the needs of various business structures. Franchises and multilocation businesses rely on a mix of national SEO and local SEO to achieve specific goals, from raising brand awareness to driving quality leads within the…
The Franchise Business Model, Explained
Franchising dates back centuries, and the roles and responsibilities of franchisors and franchisees have shifted and evolved with time. One of the few consistencies across franchise systems is a focus on marketing. Consistent, effective marketing is the linchpin of any effective franchise organization, which is why it is prioritized in every facet of the franchise…
HomeSteady Franchise Rebranding Case Study
When Oneupweb first started working with HomeSteady in December 2020, the brand was known as Shazam Home Services. As the franchise grew, its name and marketing assets needed to change. After a few initial conversations, their team made it clear it was time for a shake-up. No half-measures allowed; it was time for a new…
Why Private Equity Is Investing in Franchise Companies
Private equity firms that buy franchises follow an investment strategy with a proven track record of steady returns and resilience during economic downturns. The franchise model, engineered to provide stability and deliver cost-efficiency through shared resources, seems tailor-made for private equity. Home services, professional services, and the ultracompetitive food services industries are just a few…
Franchise Lead Generation: Grow Leads Without Portals & Broker Networks
Developing a franchise from a few locations to an international powerhouse doesn’t happen overnight. Across industries, franchise development teams leverage every channel possible to generate quality leads efficiently. Grow your franchise sustainably with a comprehensive approach that doesn’t rely entirely on expensive franchise portals and outsourced franchise sales; here’s how to make it happen. How…
Franchise Fees: What It Really Costs to Own a Franchise
Franchises offer an accessible and supportive business model that has helped hundreds of thousands of entrepreneurs become small business owners. While not insignificant, typical franchise fees match the value you receive by joining a franchise system. Read on to learn more about the initial and long-term franchise fee structure and the various costs associated with…
2025 Quick Service Restaurant (QSR) Franchise Opportunities, Trends and Marketing Tips
Like so many consumer habits, the pandemic didn’t spark a shift toward faster, contactless dining experiences, but it did add plenty of momentum. Quick service restaurant franchises provide consumers with competitively priced meal, dessert and coffee options that fit busy schedules and tightening budgets. They also provide entrepreneurs with lower market entry costs and operating…
A Guide to Multi-Location Social Media Marketing
Whether it’s a few locations around town or hundreds of stores across the country, managing an effective, localized social media strategy isn’t easy. For many brands, deciding how to support individual stores or service areas is a choice between a one-size-fits-all approach and a disparate, decentralized strategy that sacrifices brand consistency and authority. This guide…
