Resource Archive

3 Principles of Brand Strategy for Franchises

Inconsistent branding and messaging has a negative impact on your ability to attract new franchisees and provide the same experience and level of care your target consumers have come to expect. Your franchise’s brand is one of its most important business assets. It lures potential franchisees and helps to attract and retain your customer base. […]

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Franchise Success: Community Impact

The last time we discussed franchise marketing, we broke down five strategies to harness local search results to increase both mobile traffic to the individual franchisee locations and otherwise help round out a comprehensive franchise marketing strategy. Today, we look at three franchises—Build-A-Bear Workshop, Panera Bread and Little Caesars— that provide a major impact—locally.  Both […]

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ONEUPWEB WHITE PAPER: THE IMPORTANCE OF BRAND CONSISTENCY FOR FRANCHISES

Inconsistent branding and messaging has a negative impact on your ability to attract new franchisees and provide the same experience and level of care your target consumers have come to expect. Your franchise’s brand is one of its most important business assets. It lures potential franchisees and helps to attract and retain your customer base. […]

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5 Local Strategy Tips for Franchise Businesses

It’s Friday night. You want pizza. Whether you’re at home or in a city you’ve never been to, you’re likely to use a search engine to find results near you.  This demand for information (reviews, a menu, hours and phone number) about the service providers nearest you translates to virtually any local business—from pizza delivery […]

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