Resources

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Dryer Troubleshooting Tool Puts New Spin on Blog Strategy

Mr. Appliance, the top appliance repair franchise brand in the US, needed to reach more middle-of-funnel prospects with their organic content strategy. Oneupweb developed a keyword strategy and the right type of content – an interactive tool! – to drive more organic leads for this client.  Challenges The website’s existing resource content was focused on…

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Current Trends in Franchising

If you’re a current or aspiring franchisee or franchisor, it’s important to stay on top of the latest trends in the franchise industry to inform your business decisions. Let’s take a look at some of the most important franchise business and marketing trends and stats. We also included explanations about how to best use these…

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Client Snapshot: HomeSteady Rebrand

Oneupweb began working with HomeSteady (previously Shazam Home Services) in December 2020. They asked us to help them create a new company name, logo, brand voice and brand guide. We also conducted user testing to refine branding recommendations and rebranded two customer journey maps for them. Scope of Work Brand workshop Brand name selection Logo…

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Get Franchise Leads without Selling Your Soul to Portals

Do you really love it when Franchise Direct or Franchise Help sends you a heap of expensive, low-quality leads? Most franchisors don’t, but they feel that the pay-to-play portal environment is necessary. The truth is, you can independently source better-qualified franchise leads with more strategic marketing. Once you start, finding franchise leads gets more efficient…

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Best Franchise Marketing Blogs and News Sites

In marketing, minutes matter. It can be annoyingly time-consuming to find the resources that will move your franchise business forward. To make it easier, we compiled a list of our go-to spots for franchise marketing news. International Franchise Association Franchising.com Social Geek Radio Oneupweb Each of these publishers has their own style of original franchise…

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Developing a Marketing Strategy for Your Franchise Business

Here’s what you need to know: Developing a digital marketing strategy for your franchise business will allow you to connect and communicate with your audience, promote products and services, and boost sales. Your franchisor home office probably already provides you with the digital marketing tools you need. Learn how to use them all effectively! Many…

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Real Property Management Case Study: Franchise Development

Real Property Management is a nationwide leader in residential property management. Currently, the company has more than 300 franchise locations across the United States and Canada and is actively searching for high-quality leads who will become franchise owners. See how Oneupweb’s paid media team increased lead volume and lead quality for Real Property Management. The…

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Mr. Electric Case Study: Franchise Content Marketing Strategy

The Problem Mr. Electric, the country’s leading franchise of residential and commercial electricians, needed better results from their website content. They wanted to provide helpful blog content to bring organic traffic to the site, increase total brand impressions and improve their social media presence. At the same time, they wanted to drive more conversions. Oneupweb…

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franchise marketing playbook updated with post covid 19 data for franchisors seeking marketing help

Franchise Marketing Playbook

July 15, 2020: We updated the Franchise Marketing Playbook with relevant information for marketing during COVID-19. Get the updated Franchise Marketing Playbook now: Franchise marketing starts at the top. As a franchisor, it’s up to you to set the tone for your corporate brand and help franchisees find ways to translate that tone for local…

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Neighborly Case Study

Bringing Together the Best in the Home Services Industry The Dwyer Group had long been known as a leader in the home services industry, with brands like Mr. Rooter® Plumbing, Aire Serv®, Rainbow International®, Mr. Appliance®, Molly Maid® and Five Star Painting®. In 2018, recognizing the opportunity to turn single-brand customers into multi-brand customers, the…

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How to Promote Community Involvement for Franchise Businesses

Franchises make successful businesses because at their core they’re local businesses run by local business owners and members of the community. Franchisors need to understand this and give their franchisee owners opportunity to connect with the community and be involved. It’s a great way to promote a franchise business locally and nationally. Why Community Involvement…

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Local SEO for Franchises

The first thing to know about local SEO for franchises is that it’s not hard, but it can be a pain in the a$$. The second thing to know is that before investing in local SEO (whether through your own time or by hiring someone), you should take stock of how you and your competitors…

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