Resource Archive

OUW-Near-Me-Search

Near Me or Best? How to Navigate Emerging Search Trends

I follow Think with Google on LinkedIn for the search trend factoids they regularly share. These straight-forward data points help marketers keep track of emerging search behavior, like the fact that mobile searches for “best” have grown over 80% over the past two years. Oh how interesting! Did you also know that mobile searches for […]

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Local Franchise Marketing Tips for a Stronger Digital Presence

Users’ demand for instant information about service providers nearest to them translates to virtually any industry ‒ from pizza delivery to healthcare to home services. Today more than ever, it’s extremely important to understand search engines to get noticed by your target audience. Location plays a key role in digital marketing strategy. If you operate […]

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Monday Marketing Minute

Helping Your Franchise Stand Out

Every week, we give you our Monday Marketing Minute. It’s filled with industry tips, news, trends and more. This Monday, Freddy and Ashley help you identify five easy ways franchise marketing can help your franchise business stand out from the crowd. Watch the video and check out the transcript below. You can also watch other […]

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Franchise Success: Community Impact

The last time we discussed franchise marketing, we broke down five strategies to harness local search results to increase both mobile traffic to the individual franchisee locations and otherwise help round out a comprehensive franchise marketing strategy. Today, we look at three franchises—Build-A-Bear Workshop, Panera Bread and Little Caesars— that provide a major impact—locally.  Both […]

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The Importance Of Branding Consistency For Franchises

Inconsistent branding and messaging has a negative impact on your ability to attract new franchisees and provide the same experience and level of care your target consumers have come to expect. Your franchise’s brand is one of its most important business assets. It lures potential franchisees and helps to attract and retain your customer base. […]

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