Resources
SEO, Location Pages and You: A How-To Guide
Location pages serve a practical and personal purpose for multi-location brands. Holding a high search engine results page (SERP) position for each unique location improves the brand’s visibility within the service area or market and allows brands to get personal. In this piece, we’ll run you through the technical and customer-focused benefits of building and…
2024 Quick Service Restaurant (QSR) Franchise Opportunities, Trends and Marketing Tips
Like so many consumer habits, the pandemic didn’t spark a shift toward faster, contactless dining experiences, but it did add plenty of momentum. Quick service restaurant franchises provide consumers with competitively priced meal, dessert and coffee options that fit busy schedules and tightening budgets. They also provide entrepreneurs with lower market entry costs and operating…
Franchise Fees: What It Really Costs to Own a Franchise
Franchises offer an accessible and supportive business model that has helped hundreds of thousands of entrepreneurs become small business owners. While not insignificant, typical franchise fees match the value you receive by joining a franchise system. Read on to learn more about the initial and long-term franchise fee structure and the various costs associated with…
The Best 10 Franchise Opportunities in 2024
The franchise business model provides an accessible way to invest in a new business or expand current operations. From restaurants to home service brands, franchise businesses are influential in many industries. And with good reason! The aggregate benefits of shared marketing support, corporate training, recruiting resources, and institutional knowledge are considerable advantages for owner-operators. We’ve…
The Franchise Marketing Playbook
Franchise marketing starts at the top. As a franchisor, it’s up to you to set the tone for your corporate brand and help franchisees find ways to translate that tone for local marketing campaigns. With over two decades of experience providing franchise marketing support, we’ve compiled the strategies, the tactics and the channels that deliver…
3 Ways to Use TikTok to Increase Brand Awareness
TikTok, the 5-year-old platform that has matured from teen dance challenges to a marketing behemoth, might be the most accessible and affordable brand awareness play on social media. The powerful (and mysterious) algorithm serves relevant content based on user behavior and has redefined what it means to go viral. Franchises are uniquely positioned to leverage…
The Franchise Business Structure: Where Does Marketing Fit In?
No two organizations are perfectly alike, but most franchise business structures fit within some basic categories. The subtle differences between those franchise structures impact how certain expenses, including marketing, are handled. When organizational boundaries aren’t clear, it can affect how your franchise marketing works. How Is a Franchise Structured? There a five primary franchise ownership…
The Local Impact of Franchise Businesses
Locally owned franchises are valuable sources of steady employment, tax revenue and economic resilience. Especially during economic downturns, franchises have provided localized insulation from unemployment and offered communities of all sizes increased access to healthcare, paid vacation and other benefits compared to non-franchise businesses. Get into the small-town economics of franchising and why patronizing a…
How to Reach C-Suite Executives with Your Marketing Reports
Presenting to stakeholders is an opportunity to deliver high-quality data and valuable insights to people who can make things happen. Of course, C-suite presentations cause even experienced marketing managers and their teams sleepless nights or bouts of frustration. We’ve collected some of our top reporting tips to help turn stressful presentations into exciting opportunities. How…
The Multilocation SEO Guide
What is it, what isn’t it, and how do I do it right as my organization grows? Executing SEO for multiple locations is tricky, whether your business has locations across a single state or the entire world. One of the best ways to concentrate the benefits of all your marketing efforts is to represent all…
Multi-Location Website Localization: A Case Study
The days of using the same content on all your business locations’ web pages to grow your local organic search performance are over. Google’s recent algorithm updates have aimed to serve more helpful information and less spam in search results, and the guidelines for being “not spammy” now include using truly localized content for location-specific…
Going Rogue: Franchisee Websites That Don’t Meet Brand Standards
Franchise organizations of all sizes face the ongoing challenge of developing and maintaining a consistent brand identity. With dozens, if not hundreds, of locations to manage, rogue franchisee websites are a recurrent issue that poses several risks to the enterprise brand. Remember, we’re all on the same team! Here’s how to deal with rogue franchisee…