Resources

Neighborly Case Study

Bringing Together the Best in the Home Services Industry The Dwyer Group had long been known as a leader in the home services industry, with brands like Mr. Rooter® Plumbing, Aire Serv®, Rainbow International®, Mr. Appliance®, Molly Maid® and Five Star Painting®. In 2018, recognizing the opportunity to turn single-brand customers into multi-brand customers, the […]

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How to Promote Community Involvement for Franchise Businesses

Franchises make successful businesses because at their core they’re local businesses run by local business owners and members of the community. Franchisors need to understand this and give their franchisee owners opportunity to connect with the community and be involved. It’s a great way to promote a franchise business locally and nationally. Why Community Involvement […]

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franchise marketing playbook

Franchise Marketing Playbook

Franchise marketing starts at the top. As a franchisor, it’s up to you to set the tone for your corporate brand and help franchisees find ways to translate that tone for local marketing campaigns. Historically, franchise marketing has leveraged print, radio, and television advertising to promote local services. Maybe you’re still skeptical about digital marketing. […]

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Local SEO for Franchises

The first thing to know about local SEO for franchises is that it’s not hard, but it can be a pain in the a$$. The second thing to know is that before investing in local SEO (whether through your own time or by hiring someone), you should take stock of how you and your competitors […]

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MITcon 2019: What Franchisors Need to Know About Marketing & Technology

The big takeaway from this year’s Franchise Marketing Innovation & Technology Conference (MITcon) in Austin, Texas is to slow down and see the consumer through the technology. While “slowing down” seems like the wrong advice in a fast-moving industry like digital marketing, it’s important to fully understand why you’re investing in new technology or new […]

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What to Do in Austin While at MITcon

If you’re like us, you’re eagerly preparing for the upcoming Marketing Information and Technology Conference (MITcon) hosted by the International Franchise Association. If it’s your first time in Austin, you might be wondering where to start. Austin has a reputation as a great food town and hub for music, and recently it was named one […]

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Beyond the Minute: What Is Local SEO and Why Do I Need It?

Put simply, local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. It means that when someone searches for “dentist Ann Arbor,” your practice shows up in the local pack. It means that when someone […]

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breaking down the corporate marketing budget on a whiteboard

Supplementing Your Corporate Marketing Budget With a Smaller Franchise Budget – A Breakdown

Do you know what your business is spending on marketing? On average, small businesses earning less than $5 million a year should be spending between 7 and 8 percent on marketing, while companies above that tend to spend closer to 11 percent. This shows that corporate budgets can be almost five percent more than small […]

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The Practical Guide to Google Local Listings for Franchise Businesses

“If only I could get more traffic from Google … If only Google would take me out from under their thumb … If only I knew how much of my professional life would be catering to the whims strategic, user-centric updates of search engines … If only …” This guide does not provide insight into […]

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split image of an A and B

A/B Testing for Franchises

Have you ever sat down with your marketing team to brainstorm ad copy, design a new website page, or select what questions you should be asking your website visitors to encourage them to convert on your forms? Typically, during these brainstorming sessions your team comes up with more than one good idea. So now what? […]

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The Importance of Branding Consistency for Franchises

Maintaining branding consistency when you’re a franchise is one of the most important tools for a successful business. Your franchise’s brand can be one of its most important business assets, if done correctly. It lures potential franchisees and helps to attract and retain your customer base. In this white paper, we discuss the importance of […]

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OUW-Near-Me-Search

Near Me or Best? How to Navigate Emerging Search Trends

I follow Think with Google on LinkedIn for the search trend factoids they regularly share. These straight-forward data points help marketers keep track of emerging search behavior, like the fact that mobile searches for “best” have grown over 80% over the past two years. Oh how interesting! Did you also know that mobile searches for […]

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